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. AFRICA TRAVEL
ASSOCIATION ANNOUNCES 2010 WORLD
CONGRESS NEW YORK, NY, August 3, 2009 -
Honorable Nancy Seedy Njie, The Gambia's
Minister of Tourism and Culture, and
Edward Bergman, Executive Director of the
Africa Travel Association (ATA), today
announced that the Republic of The Gambia
will host ATA's 35th Annual Congress in
the capital city of Banjul in May
2010. "It is with great pride that we are
once again partnering with ATA to invite
the world to visit and explore The
Gambia," said Minister Njie. "The Gambian
government places great priority on
tourism, which has contributed
significantly to our country's growth and
stability. We hope that the ATA Congress
will help us continue to promote our
country in new marketplaces and attract
new investment in the sector." The Gambia, known as the "Smiling Coast
of Africa," is famous for its luxurious
beach resorts, quaint fishing villages and
magnificent coastline, but there is much
more to the affordable and safe West
African country, including peaceful and
friendly people, eco-tourism, sports
fishing, bird watching and safaris, music,
dancing and traditional wrestling matches,
and visiting trans-Atlantic slave trade
sites. "The Gambia has made amazing progress
with its travel and tourism industry by
building public and private-sector
partnerships, where the government creates
the conditions for the private sector to
invest in the industry," said Bergman. "By
combining The Gambia's ability to attract
tourist arrivals, particularly from
Europe, with ATA's ability to engage
diverse travel professionals from around
the world, particularly in North America
and across Africa, the congress holds
tremendous promise for turning tourism
into a continental economic driver." ATA's hallmark international event will
be attended by African tourism ministers
and industry experts representing tourism
boards, travel agencies, ground operator
companies, airlines, and hotels. Many
participants from the travel trade media
and the corporate, non profit and academic
sectors are also expected to attend. The four-day event will engage
delegates in discussions on a range of
industry topics, such as public-private
sector partnership, marketing and
promotion, tourism infrastructure
development, industry trends, and social
media. ATA member countries will organize
a few evening networking receptions and
ATA's Young Professionals Network will
meet with local hospitality professionals
and students. For the second year, the
congress will also include a marketplace
for buyers and sellers specializing in
Destination Africa. Delegates will also
have the opportunity to explore the
country on pre or post congress trips, as
well as on the Host Country Day. The Gambia, the smallest country on the
African continent, has an estimated
population of 1,600,000. With the
exception of a small shoreline, the
English-speaking country is surrounded by
Senegal. Approximately 120,000 charter
tourists, mainly from Europe, arrive
annually. The Ministry plans to attract
500,000 arrivals by 2012, by targeting the
US marketplace and "up-market" tourists,
and to lengthen the tourist season to
all year round. Public-private
sector plans to increase the accommodation
stock and to build a conference center are
currently underway. The travel and tourism
economy accounts for sixteen percent of
Gambia's GDP. The 2010 Congress builds on the success
of the West African country's longstanding
ties with ATA. In 1984, ATA held its ninth
congress in Banjul, immediately following
the association's eighth congress in
Cairo, Egypt. "ATA is excited to return to Gambia and
anticipates that the 2010 congress will
help Gambia reach its goal of bringing in
more tourists and industry investment,"
said Bergman. "We are especially grateful
to our private sector partners,
particularly Starwood Hotels, who have
been instrumental in bringing the Ministry
and ATA together to organize this
important continental event." To prepare for the annual event, ATA
will send a delegation to Banjul in
November for a site inspection. During the
visit, the team will meet with
representatives from the public and
private sectors and ATA-Banjul chapter
members, as well as visit the proposed
conference, lodging and entertainment
venues. ATA, in cooperation with the Egyptian
Ministry of Tourism and the Egyptian
Tourism Authority (ETA), organized the
2009 congress at the Conrad Cairo Hotel in
Egypt in May 2009. Under the banner
"Connecting Destination Africa," the event
brought travel specialists and experts to
Egypt to help shape Africa's tourism
agenda during the global economic
downturn. EgyptAir served as the official
congress carrier. About the Africa Travel Association
(ATA) The Africa Travel Association (ATA) was
established as an international travel
industry trade association in 1975. ATA's
mission is to promote travel, tourism and
transport to and within Africa, and to
strengthen intra-Africa partnerships. As
the world's premier travel industry trade
association, ATA provides services to a
broad range of members including: tourism,
diaspora, culture, and sports ministers,
tourism boards, airlines, hoteliers,
travel agents, tour operators, travel
trade media, public relations firms,
consulting companies, non-profit
organizations, businesses, small and
medium-sized enterprises, and other
organizations engaged in tourism
promotion. For more information, visit ATA
online at
www.africatravelassociaton.org or call
+1.212.447.1357. For more information on Gambia, visit
the Gambia Tourist Authority (GTA) website
at
http://www.visitthegambia.gm/. World
Heritage Committee Inscribes 24 New Sites
on the World Heritage List New sites
include, for the first time, sites in
Gambia The
inscriptions were carried out by the World
Heritage Committee, which has been holding
its 27th session, under the chair of Vera
Lacoeuilhe (Sainte-Lucie) at UNESCO
Headquarters since June 30. The World
Heritage List now numbers 754 sites,
including 149 natural, and 582 cultural
and 23 mixed sites "of outstanding
universal value." The new natural sites
include: Gambia:
James Island and Related Sites
Corinthia
Atlantic Hotel,
Banjul.Website
The
Gambia
. Sheraton
Gambia
Hotel
. Corinthia
Atlantic,
Banjul
James Island and Related Sites present
a testimony to the main periods and facets
of the encounter between Africa and Europe
along the River Gambia, a continuum that
stretched from pre-colonial and
pre-slavery times to independence. The
site is particularly significant for its
relation to the beginning and the
abolition of the slave trade. It also
documents early access to the interior of
Africa.