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By Wolfgang H.Thome March 15,
2017
Tanzania Tourist Board
kicks up contacts at ITB
It was learned that the Tanzania Tourist Board (TTB) will be
represented in the United States by TII, short for Tourism
Intelligence International, while in the United Kingdom it
is African Oracle looking after the organization's interest.
TTB used their presence at this year's ITB tourism trade
show in Berlin to sign three five-year deals with marketing
representative companies in key source markets.
Germany's 707 Marketing GmbH is the third of the
selected companies which will now begin to help market
Tanzania's and Zanzibar's tourism attractions, provide
market intelligence, and liaise with tour and travel
companies as well as the travel media. Detailed
marketing plans will have to be submitted to TTB by
mid-2017.
TTB's CEO, Mdachi Devota, signed the contracts with
senior executives of the marketing companies on the last
day of ITB 2017.
By Diana Odero - Jan 03, 2017
Tanzania’s President John
Magufuli: The bulldozer crushing corruption
President John
Magufuli has a no-nonsense approach to leading his country and
Tanzanians are giving their approval. The article below tells
his story, it first appeared in Forbes Africa and is republished
with its permission. Subscribe today by contacting Shanna
Jacobsen Shanna.Jacobsen@abn360.com
Africa has had its fair share of great leaders, like Nelson
Mandela and Kwame Nkrumah. However, political power in Africa is
often seen as an easy path to become wealthy. Too often,
cronyism and patronage oil the wheels of governments, ensuring
that corruption goes unpunished and impunity reigns. Enter
Tanzania’s President John Magufuli, who is defying all the
purportedly accepted norms of African leadership.
Magufuli wasted no time. His firm stance on fighting corruption,
his introduction of severe austerity measures, and his seemingly
aggressive development agenda, have earned him accolades. The
United Nations Economic and Social Council recently named him
the World’s Best President.
With just one year in office, Magufuli has amalgamated several
ministries, downsizing his cabinet from 30 members to 19. He has
banned the purchase of first class air tickets for ministers,
and government meetings and conferences are now held in state
buildings rather than high-end hotels. To the dismay of senior
officials, he auctioned off their luxury cars, seen as both a
right and a necessity, with the generated income being channeled
into public services. He has also banned any future purchase of
such vehicles.
“The
president’s approach so far has been commendable and his battle
with corruption impeccable. I think he will sustain his current
style and won’t be putting his guns down anytime soon,” says
Nicodemus Minde, a Tanzanian political analyst.
By channeling resources back into Tanzania’s economy, Magufuli’s
austerity measures have been lauded and the impact is already
being felt. His somewhat autocratic style is facilitated by the
powers allocated to the Tanzanian Presidency. These allow him to
appoint and dismiss officials, and to leverage state security
apparatus to flush out and punish corruption and economic crime.
He has pledged to double development spending, funded by cutting
government wastage, which may enable economic gains to trickle
down.
Although a chemical engineer by profession, Magufuli is not new
to politics. He has been an active member of parliament for two
decades, heading various ministries throughout his tenure. His
radical, yet effective, methods of governance set an example for
transparency, good governance and strict control of government
spending. Tanzanians have grown to love his style, while
citizens of neighboring nations look on enviously, hoping their
leaders will take a leaf from his pragmatic book.
Ali Mufuruki, Chairman and CEO at InfoTech Investment Group,
describes Magufuli’s style as steadfast.
“He has demonstrated a unique kind of consistency, an
undiminishing stamina and an unswerving steadiness in his fight
against the vices of corruption, abuse of office and waste of
public resources.”
While Magufuli’s first year in office has been impressive, it
remains to be seen whether this will translate into more
economic growth, given that Tanzania was already growing by 7.9%
in the second quarter of 2016. His success so far has been met
with skepticism in some quarters, with some pundits warning that
celebrations may be premature.
Magufuli has taken up the challenge of transforming his
developing nation into a world-class economy and shown a
willingness to challenge the long-standing negative views about
African leadership. Years from now, Magufuli’s name might be
mentioned alongside Mandela and Nkrumah.
HONORABLE PROFESSOR JUMANNE MAGHEMBE,
MP NEW MINISTER OF NATURAL RESOURCES ANS TOURISM, THE UNITED REPUBLIC OF
TANZANIA
DAR
ES SALAAM, Tanzania, Jan. 20, 2016 (GLOBE NEWSWIRE) -- Honorable
Professor Jumanne Maghembe was appointed the new Minister of Natural
Resources and Tourism of the United Republic of Tanzania by the newly
elected Tanzania President, H.E. Dr. John Magufuli.
Having previously served as Minister of Natural Resources and Tourism
from October 2006-February 2008, Hon. Prof. Maghembe brings to this
position a keen knowledge and understanding of the tourism industry. He
fully recognizes the critical importance of the Industry to Tanzania's
economy as both a foreign exchange earner and a job creator.
As new Minister of Natural Resources and Tourism, Hon. Prof. Maghembe
announced that the government will be increasing the budget for tourism
in an effort to attract even more tourists to Tanzania, looking to
double this sector's GDP contribution from $2 billion to $4 billion over
the next two years.
"Increasing the tourism budget will enable the Tanzania Tourist Board to
adopt more innovative strategies in order to compete more effectively in
the marketplace, leading to an increase in Tanzania's market share of
tourists," said Hon Prof. Maghembe. "Currently, Tanzania only attracts
about 1.1 million tourists annually, but with new initiatives, we are
aiming to grow the number of visitors worldwide to 3 million in the next
two years," added Hon. Prof. Maghembe.
Hon. Prof. Maghembe noted that Tanzania views the U.S as one of its most
important tourism generating markets and looks forward to launching new
marketing platforms that will lure even more American visitors to
Tanzania.
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TANZANIA NAMED FINALIST IN BEST
TOURIST BOARD AFRICA CATEGORY FOR ANNUAL TRAVVY AWARDS
Tourism sector in Tanzania is continuing to perform well at
international arena after the country’s responsible organ for
marketing Tanzania as a tourist destination Tanzania Tourist
Board (TTB), being named one of three finalists in Destination:-
Best Tourist Board Africa category for the 2015 Travvy Awards
that recognizes the highest standards of excellence in the
Industry today and honors travel companies, travel products,
travel agencies, travel executives, travel agents and travel
destinations. Other two finalist countries under the category
are South Africa Tourism and Namibia Tourism Board.
Tourism sector in Tanzania is continuing to perform well at
international arena after the country’s responsible organ for
marketing Tanzania as a tourist destination Tanzania Tourist
Board (TTB), being named one of three finalists in Destination:-
Best Tourist Board Africa category for the 2015 Travvy Awards
that recognizes the highest standards of excellence in the
Industry today and honors travel companies, travel products,
travel agencies, travel executives, travel agents and travel
destinations. Other two finalist countries under the category
are South Africa Tourism and Namibia Tourism Board.
Selection of the finalists is based on votes by travel agents.
The final two winners in the respective categories are
determined by the award-winning Travel Alliance editorial team.
The Annual Travvy Awards will be presented by TravAlliancemedia
at a Gala Awards night, New York City, January 6, 2016.
“Tanzania is honored to be among the finalists for Africa. This
is the result of the dedicated and pro-active work in the US
market by Tanzania Tourist Board (TTB), together with The
Bradford Group, TTB’s USA representative, and the strong support
of Tanzania National Parks and Ngorongoro Conservation Area
Authority as well as the Tanzania Embassy in Washington and the
Tanzania Mission to the UN in New York.“ commented, the
Permanent Secretary of the Ministry of Natural Resources and
Tourism Dr. Adelhelm Meru.
He further said that In addition to Tanzania having some of the
world’s most renown tourism icons, the Serengeti and the Great
Animal Migration, Mt. Kilimanjaro, the Ngorongoro Crater as well
as the hidden gems of the South, the Selous Game Reserve and
Ruaha National Park, visitors from all over the world are also
attracted to Tanzania because of its peace and tranquility,
stability and prevailing democracy in the country that makes
Tanzania a suitable place to stay for visitors.
This new development comes after recent developments where
Tanzania mainland and Zanzibar were named by the US Travel and
Leisure Magazine among the annual Best Places to Travel in 2016.
Tanzania was also named among 52 places to go this year by the
‘New York Times’, the best African Destination to visit by the
Fox News Channel, the best safari Country of Africa by
SafariBookings.com and
Tanzania’s Mt Kilimanjaro and Serengeti National Park being
named two of the greatest parks in the World by National
Geographic Magazine to mention just a few. Destination Tanzania
has also received continuous positive coverage in the major
travel publications and broadcast media.
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TANZANIA WINS NATURAL WONDERS CONTEST
Tanzania has a wonder of nature in the 7 natural wonders of Africa
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(Dar es Salaam, Tanzania, January 14, 2013) – The Tanzania Tourist Board is
proud to announce that Tanzania is going to be home to at least one of the 7
Natural Wonders of Africa. The voting for Africa concluded on 31st December 2012
and Tanzania is among the winners.
Seven Natural Wonders, based in the United States, has been conducting a
campaign since 2008 to determine the 7 Natural Wonders of Africa. International
Union for Conservation of Nature (IUCN) and other experts from around the world
cast their votes based on statistical and traditional significance along with
uniqueness and splendor. The final votes had been casted by the close of 2012.
Seven Natural Wonders contacted Dr. Aloyce Nzuki, the Managing Director of the
Tanzania Tourist Board, to notify him of the initial results and confirmed to
him that Tanzania was among the winners and should expect to have more than one
wonder of nature included. Dr. Nzuki welcomed the opportunity to host the
Declaration Announcement and celebrate the wonders of nature of Tanzania and
Africa at large.
The Declaration Announcement will be held on 11th February 2013 at the Mt. Meru
Hotel in Arusha, Tanzania. Dignitaries from various countries in Africa, and
international and local Media will be invited to attend the announcement
ceremony and discover which wonders from Africa, in general and Tanzania in
particular, are included.
The Tanzania Tourist Board wishes to take this opportunity to express its
gratitude to all individuals, within and out of Tanzania, who participated in
the voting for Tanzania’s candidates for 7 Natural Wonders of Africa. |
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Did you know that Ruaha National Park was recently
expanded to become the largest National Park in Tanzania, and the 2nd largest
wildlife protection area in all of Africa. Ruaha National Park is easily
accessible as it rests in the middle of the country. Inside the park roads
follow the tributaries providing excellent game viewing. All of Africa's big
five are found here, as well as hundreds of bird species. Ruaha National Park is
also the largest elephant sanctuary in Tanzania.
For more information about Ruaha National Park visit our blog at
www.ruahaparkblog.com. For more information about TANAPA, Find us on Facebook at
https://www.facebook.com/tanapaparsk | Follow us on Twitter “@tanzaniaparks1” |
or visit our website at
www.tanzaniaparks.com.
AND DID YOU KNOW ALSO THAT KATAVI
IS THE TANZANIA'S THIRD LARGEST NATIONAL PARK
WILDLIFE in
Katavi can be described as nothing short of awesome, especially the huge
herds of buffalo and countless snorting hippo. At Mahale Mountain
National Park, trek through the rainforest to encounter the world’s
largest known population of chimpanzees and eight other primate species.
Observe man’s closest relatives as they groom, wrestle and forage across
the leafy floor; then return to your idyllic lodge to snorkel, fish and
explore the crystal waters of Lake Tanganyika.
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NEW CHAIRMAN AND BOARD OF
DIRECTORS APPOINTED
FOR TANZANIA TOURIST BOARD
(April 23, Dar es Salaam,
Tanzania) – The President of the United Republic of Tanzania, Dr. Jakaya
Mrisho Kikwete announced the appointment of Ambassador Charles A. Sanga
as the new Chairman of the Board of Directors of the Tanzania Tourist
Board (TTB). The Minister of Natural Resources and Tourism, Hon. Ezekiel
Maige (MP) subsequently appointed new members of the Board of Directors
to serve alongside the new Chairman: Professor Isaya Jairo from the
Institute of Finance Management and renowned Financial Management
specialist; Teddy Mapunda, a seasoned Marketer; Hon. Abdulkarim Shah,
Member of Parliament for Mafia Island; Hon. Kaika Ole Telele, Member of
Parliament for the Ngorongoro Constituency; as well as Mr. Samuel Diah,
a private sector official representative to the Board and a tour
operator.
At the inaugural of the new TTB Board,
Hon. Ezekiel Maige, Minister of Natural Resources & Tourism, told the new
board members “that there is a need to look for new strategies of promoting
the numerous attractions in the country if the target to reach the one
million mark by 2013 from the current 800,000 is to be met.”
Hon. Maige continued, “"In the new strategy of promoting ourselves, I would
like to advise that the issue of branding the country be well supervised and
completed this year." Hon. Maige asked the new Board of Directors of TTB to
develop a strategy to diversify the tourism product and develop areas that
have been off the beaten track, including cultural and historical sites as
well as the Indian Ocean coast. Likewise, the Minister emphasized the need
to boost the tourism marketing budget in order to reach more market sources
and attract more tourists from leading markets.
The new TTB Chairman, Ambassador Charles A. Sanga, said that the directives
of the Minister will act as a compass to achieving their goals. He stated
that, “The newly appointed Board of Directors will implement during the
coming three years, a number of projects aimed at raising tourist arrivals
and the Tanzania Tourist Board profile. Among the programs are the
modernization of tourist services, expansion of tourist attractions, new
marketing strategies, investment in tourist sector, and construction of
conference centers and development of domestic tourism.”
Dr. Aloyce Nzuki, Managing Director, Tanzania Tourist Board (TTB) welcomed
the formation of the new TTB Board and noted “We are confident that under
the direction of the new Chairman and Board of Directors, TTB can now move
forward in strengthening its global tourism strategy as well as in securing
the financial resources to ensure Tanzania’s competitive edge in the
country’s major source markets worldwide. While at the same time, the TTB
Board of Directors will help strategize plans to reach out to new markets as
well as develop programs to attract more domestic and intra-Africa tourism.”
From Left to Right
Hon. Kaika Telele (Member of the Board); Mr. Ibrahim Mussa (Director of
Tourism); Mr. Samuel Diah (Member of the Board); Ambassador Charles Sanga
(Chairman of the Board); Hon. Abdulkarim Shah (Member of the Board);
Ms.Maiuma Tarish (Permanent Secretary Ministry of Natural Resources &
Tourism); Ms. Teddy Mapunda (Member of the Board;) Hon. Ezekiel Maige (
Minister Natural Resources & Tourism); Prof. Isaya Jairo (Member of the
Board); Ms. Nuru Millawo (Deputy Permanent Secretary), and Dr. Aloyce Nzuki
(Managing Director- TTB)
About Tanzania
Tanzania, the largest country in East Africa, is focused on wildlife
conservation and sustainable tourism, with approximately 28% of the land
protected by the Government, the largest percentage of any country in the
world. It boasts 15 National Parks and 31 game reserves, 50 Game Controlled
Areas, one special Conservation Area (the Ngorongoro) and three Marine
Parks. It is home to the tallest mountain in Africa, the legendary Mt.
Kilimanjaro; The Serengeti, home to the "Great Animal Migration" that was
named the New 7th Wonder of the World by USA Today and ABC TV's Good Morning
America; the world acclaimed Ngorongoro Crater, often referred to as the
"Eden of Africa" and the “8th Wonder of the World”; Olduvai Gorge, the
cradle of mankind: the Selous, the world’s largest game reserve; Ruaha, now
the second largest National Park in Africa; the spice islands of Zanzibar;
and seven UNESCO World Heritage Sites. Most important for visitors, the
Tanzanian people, with a rich history and diverse blend of cultures, are
warm and friendly. On December 9, 2011, Tanzania, an oasis of peace and
stability with a democratically elected and stable government, celebrated
its 50th Anniversary of Independence.
Editorial contact:
Karen Hoffman/Chanel LeMond
The Bradford Group
(212) 447-0027
Tanzania@bradfordglobalmarketing.com
The Representative of The Bradford Group,
Karen Hoffman meets officials of the Ministry
of Natural Resources and Tourism when she
visited the pavilion at Sabasaba ground.
The Brandford group is the TTB’s representative
in USA.
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A
Canadian tourist has called upon Tanzanians to climb Mount Kilimanjaro to be
able to test, enjoy and appreciate the beauty of Africa’s highest peak bestowed
to them by God, the Al Mighty.
The tourist, Raymond Walker (79), made the call to that end recently after
climbing the mountain to its top most Uhuru summit, to become the first elderly
to set a foot on the mountain’s highest peak.
Walker said that he felt proud to become the first climber of his age to reach
one of the reckoned international treasures. He added, “I wanted to see how it
looks like on the top”.
He thanked local tour operators for supporting him and encouraging him from the
start to the end of the long climb.
“I feel so proud to reach the top of Mount Kilimanjaro at this age [79]…I advise
Tanzanians to climb the mountain while still young,” he said.
A local tour coordinator, whose firm facilitated Walker to climb the mountain,
Faheem Aloo, said his company, Tusker Trail, provided guides for accompanying
tourists by providing them with all essential needs, including medication
services.
According to him, Walker is the first person to reach the top of the mountain at
such an old age.
Source The
Guardian. |
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Feb. 04, 2015 By TTB Tanzania
TANZANIA TO RE-BRAND AS TOURIST AND BUSINESS DESTINATION
Authorities in Tanzania said this week efforts were afoot to
re-brand the East African nation as Africa's leading tourist
and business destination.
Lazaro Nyalandu, the minister for natural resources and
tourism, said President Jakaya Kikwete will next month
launch television advertisements aimed at promoting the
country's tourist attractions as part of the re-branding.
Nyalandu said Pursuit Production, a US based firm, has
already been tasked with filming tourist attractions and
producing advertisements which CNN and the BBC World Service
will air worldwide.
Dubbed 'Re-branding Destination Tanzania,' the filming and
production of the television advertisements will cost US$1,5
million, said Nyalandu.
"I am optimistic that the advertisements will boost tourist
arrivals," the minister said, adding that the tourism
industry has of late been greatly affected by outbreak of
the Ebola virus negatively covered by international media
with many implying the scourge was all over Africa.
"The firm has finished filming tourist attractions in
Zanzibar, and is now filming Serengeti before proceeding to
Kilimanjaro Mountain and Ngorongoro Crater, among others,"
Nyalandu said.
He said the government and development partners were footing
the cost of the re-branding estimated to attract at least
2,5 million tourists annually in the next five years as
opposed to only 1.3 million tourists visiting the country
annually at the moment.
Tourism directly employs nearly half a million Tanzanians
and it represents approximately 3,4% of Tanzania's total GDP
but the level could reach an estimated 10% considering its
indirect impact on other areas such as agriculture and
transportation.
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Over the past 20 years, Tanzania has emerged to be
one of Africa’s most dynamic and popular travel destinations. Its lands
encompass a staggering natural variety complemented by the warm
hospitality of the people. Tanzania has become well known for its
political stability within the region, and this has signifi cantly
helped to promote the ever growing tourism industry. Tanzania continues
to record impressive growth in tourism, in terms of number of visitors,
tourism investments and contribution to the national GDP. In addition to
the famous wildlife safaris, mountain climbing, beach and sea sports,
emphasis is also being placed on developing and promoting other unique
and niche products – such as cultural, sustainable, and eco-tourism.
Undoubtedly, these initiatives will see benefi ts for the present and
future generations, as well as effectively providing high-class tourism
products and services.
On behalf of the Tourism Confederation of Tanzania, we welcome everyone
to enjoy the country’s rich and plentiful natural attractions.
Stretching from the Indian Ocean coastline studded with picture perfect
beaches, to the amazing wonder of millions of wildebeest migrating
across the plains of the Serengeti – Tanzania has something for
everyone.
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EXOTIC ISLAND OF ZANZIBAR
NAMED ONE OF “41 Places to Go in 2011”
BY NEW YORK TIMES
Tanzania’s “Spice Islands” in the Indian Ocean
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Zanzibar, also known as “the spice islands” has long conjured up a romantic image that has been a lure for American travelers. Located along the Indian Ocean, off the coast of mainland Tanzania, Zanzibar was named one of “41 Places to Go in 2011” by the New York Times in its Sunday Travel Section, January 9, 2011 with a circulation of more than 1 million.
Zanzibar, which is an autonomous state within The United Republic of Tanzania, consists of Unguja (also known as Zanzibar Island), Pemba and some 50 smaller surrounding islands and islets. Stone Town, the historic port city of Zanzibar Island, is a World Heritage Site and a major cultural attraction. Already popular for its beaches, water sports, scuba diving (using environmentally-friendly equipment), underwater photography, reef watching, dolphin watching and snorkeling, Zanzibar is now focusing on promoting its many year-round- festivals showcasing the diverse cultures and history of Tanzania’s Kiswahili coastal islands.
A Cultural Crossroads
Zanzibar is the birthplace of Swahili (an Arabic word for “of the coast”); a lingua franca forged from global dialects, upon which legends were carried, trade routes opened and a Sultan’s empire prospered. The colorful mosaic of cultures and traditions found in Zanzibar is the result of its history as a crossroads of civilizations, absorbing peoples from as far as The Orient and Iberia, Assyria and India.
Zanzibar, like Bagamoyo and Kilwa on the mainland, has many historical sites that are part of the Slave Route and have become an integral part of the Africa Diaspora Heritage Trail.
World Famous Film and Music Festivals
The most well known festival is the Zanzibar International Film Festival, also known as The ZIFF Festival of the Dhow Countries. East Africa’s largest cultural event, the film festival takes place in Zanzibar around the magnificent, historical venues along the waterfront of Stone Town. Many screenings take place outdoors in an historic amphitheater. The festival celebrates the unique cultural heritage of Africa and the Dhow countries of the Indian Ocean region and their global Diaspora. The 2011 Zanzibar International Festival will take place July 2-10th, 2011.
For more information, visit www.ziff.or.tz
The Sauti za Busara music festival, now in its eighth year will take place in Zanzibar on February 9 -13th, 2011. Sauti za Busara is Swahili for "Sounds of Wisdom". The festival includes 40 musical groups, hailing from Zanzibar, Tanzania, Kenya, Uganda, Rwanda, Burundi, Mozambique, Mauritius, Zimbabwe, West Africa and Europe. For more information, visit www.busaramusic.org.
ABOUT TANZANIA
Tanzania, the largest country in East Africa, is focused on wildlife conservation and sustainable tourism, with approximately 28 % of the land protected by the Government. It boasts 15 National Parks and 31 game reserves. It is the home of the tallest mountain in Africa, the legendary Mt. Kilimanjaro; The Serengeti, named in October, 2006, the New 7th Wonder of the World by USA Today and Good Morning America; the world acclaimed Ngorongoro Crater, often called the 8th Wonder of the World; Olduvai Gorge, the cradle of mankind: the Selous, the world’s largest game reserve; Ruaha, now the second largest National Park in Africa; the spice islands of Zanzibar; and seven UNESCO World Heritage Sites. Most important for visitors, the Tanzanian people are warm and friendly, speak English, which together with Kiswahili, are the two official languages; and the country is an oasis of peace and stability with a democratically elected and stable government.
Photos Courtesy of The Tanzania Tourist Board: www.tanzaniatouristboard.com
For more information about Tanzania, visit www.tanzaniatouristboard.com and www.Zanzibartourism.net
Media Contact:
Karen Hoffman/Chanel LeMond
The Bradford Group
(212) 447-0027
info@bradfordglobalmarketing.com
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