"Life is but a journey - to travel is to live twice."
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Expo Supplement
News Excerpts Excerpts from our first Expo
Supplement Reaching for the
Stars The new Expo Supplements add powerful reach and
influence to Africa Magazine's Circulation package
, as new distribution points target Travel and
Tourism leaders. Our warehouse in Vancouver, Canada
is going strong, with shipments heading in every
direction - such as Harvard business School and
major travel industry events, such as the Outside
Travel Expo in Chicago and the New York Times
Travel Show. January's Adventures in Travel Expo at
the Javits Center in Manhattan, drew over 22,000 on
the coldest week of the year. There was a large
African contingent of exhibitors, anchored by
Africa Travel Magazine and the Africa Travel
Association. Cameroon, Africa
in One Country hosts the Africa Travel
Association's 29th International
Congress The Cameroon Ministry of Tourism will host the
Africa Travel Association (ATA) 29th International
Marketing Congress, May 27,2004 in Douala, the
country's commercial capital and the largest port
city in West and Central Africa. The joint
announcement was made by Hon. Pierre Hele, Minister
of Tourism, Cameroon and Mira Berman, ATA Executive
Director. "We are building on the success of ATA's
Cultural and Ecotourism Symposium that was held in
Yaounde, Cameroon in December 2001." The SAWA Hotel
in Douala, will be the Congress Headquarters. The
annual ATA conference attracts a large contingent
of North American travel professionals and their
African colleagues each year. Carriers offering
special rates for delegates include: Cameroon
Airlines, SN Brussels Airlines, and South African
Airways. Congress Program: The annual ATA Chapter
Presidents Forum and "Doing Business Together"
sessions include roundtable meetings between U.S.
and Cameroon tour operators, organizers and ground
operators. "How to market to the U.S. Consumer" is
a key topic on the marketing agenda. According to
Mira Berman, ATA Executive Director, "the dates for
the congress were set so that it would immediately
follow Festival of Guinea in Conakry and precede
Indaba 2004, May 7-11 in Durban, South Africa.
Special connections and discount packages are
available for those planning to participate in
ATA/Indaba workshops. "Africa in One Country," is how Minister
Hon. Pierre Hele describes his ecotourism paradise
- so what else makes Cameroon such a hot item for
today's North American travel professional, meeting
planner, tour organizer and business traveler? It's
safe and friendly for starters. In addition, the
whole country of 200 ethnic cultures is a shopper's
delight, with a favorable exchange rate for U.S.
dollars. Are political stability and Religious tolerance setting an Africa wide
example? How much will tourism benefit from wise
stewardship? Several hundred travel industry
executives, government officials and tourism
investors will find out by sharing their knowledge
and views. This important assembly includes ATA's
annual Tourism Ministers Convocation preceding the
Congress. Host Country Day Activities: On Host
Country Day, ATA delegates will visit banana, tea
and rubber plantations near Mount Cameroon, stroll
through the world famous Limbe Botanical Gardens.
Limbe's Seme Beach Hotel, will host a luncheon, and
a festive "homecoming" dinner and celebration
awaits the visitors upon their return to
Douala. Many happy returns - for those who savored
the success of ATA's Cultural, Ecotourism and
Investment Symposium in 2001. Located on the Atlantic Coast in Central Africa,
Cameroon (population 15,000,00) is bordered by
Nigeria, Gabon, Chad, Central African Republic,
Congo and Equatorial Guinea. While there are over
200 tribal groups, the main languages of commerce
are French and English. Much of the architecture
remains from the country's days as a German colony.
Cameroon's Atlantic Ocean coastline extends 400 km,
offering long stretches of beach. The varied
climate ranges from tropical rain forest to open
Savannah, with high mountain ranges on the North
West border. Throughout Cameroon, there are areas
of thermal springs for those who like an outdoor
health spa retreat. As they say, "A little bit of
everything." Pre Post Congress tours ATA Membership and Congress Information: email :africatravelasso@aol.com , tel (212)
447-1926 or fax (212) 725-8253; or visit ATA on the
Web at http://www.africa-ata.org About ATA: Africa Travel Association (ATA) is an
international, nonprofit, nonpolitical,
professional travel industry association whose
objective is to promote tourism to Africa. Its
membership is comprised of National Government
Tourist Offices, hotels, airlines, ground and tour
operators, travel agents, group tour leaders,
marketing and media executives. ATA has chapters
throughout Africa and North America; is a member of
ASTA (American Society of Travel Agents), WTO
(World Tourism Organization), an industry partner
with ARTA (Association of Retail Travel Agents), a
founding member of the Coalition of Partners for
Peace through Tourism; and a "Green Globe" member.
ATA organizes an annual congress and international
marketing conference in Africa; an annual symposium
on environmental and cultural preservation; and
publishes the Africa Travel Magazine and web site
www.africa-ata.org. 1st Annual
International Heritage and Culture Festival,
Conakry, Guinea, April 24-30 Everyone's a star! Presenting a fascinating
combination of West African Culture, Cuisine, Music
and Heritage! Artifacts, sculptures and
handicrafts. Symposium on Black History and the
slave route sites . Sun, Beaches, waterfalls,
mountains, savannahs and forests. Festival Order
form on-line. Come to Guinée (Guinea in
English) on West Africa's sunny Atlantic coast for
April's Festival de Guinée, or book your
tour anytime. You won't want to miss seeing and
hearing " Les Ballets Africains," Guinée's
musical goodwill ambassadors to the world and
Africa's foremost touring dance company. What a
sight they are on stage! Our applause rocked the
auditorium in Conakry following this group's
spectacular, energy-filled, two hour command
performance at the ATA International Congress. What
else? Les Precessions de Guinée, Dejembe and
various performing art shows for starters • SEVEN NIGHTS HOTEL ACCOMMODATIONS IN
CONAKRY, GUINEA • HOTEL TAX • THREE MEALS
DAILY • AIRPORT & LAND TRANSFERS TO FESTIVAL
VENUES • ADMISSIONS TO ALL "OFFICIAL" ACTIVITIES,
TRADE FAIRS, EXCURSIONS, ARTISTIC PRESENTATIONS,
ARTS & CRAFTS • EXHIBITIONS AND SYMPOSIA. (More information and
registration forms) For 1600 pages of exclusive Africa Information
visit our powerful web site: www.africa-ata.org New
Material for Supplement #2 Consumer and Travel Trade Expo to Focus on
the Luxury Lifestyle Milford, CT: Following the unprecedented success
of their inaugural Adventures in Travel Expo,
Unicomm LLC today announced plans to launch Luxury
& Travel Expo, January 14-16, 2005 at the Jacob
K. Javits Center in New York City. Luxury &
Travel Expo will be co-located with the Adventures
in Travel Expo, which drew over 3,500 industry
representatives and over 22,000 consumers at its
event early this year. Luxury & Travel Expo is the industry's only
hybrid trade and consumer show, serving high-end
travel enthusiasts, business travelers, and
industry professionals. Located in the "Travel
Capital of the World," New York City, and sponsored
by the New York Post and CBS Channel
2, Luxury & Travel Expo will lead the
industry in quality of exhibitors, attendees, and
world class seminars, which will satisfy even the
most demanding traveler. "More and more people today are choosing
high-end travel," said Unicomm CEO John Golicz.
"The Luxury & Travel Expo will offer a unique
opportunity for travelers to experience multiple
luxury travel options under one roof." Golicz said
he expects the combined shows to draw between
30,000 and 40,000 consumer attendees, 4,000 travel
and meeting industry attendees, as well as at least
250 exhibitors in addition to the 500 who exhibit
at Adventures in Travel Expo. On Day One, Luxury & Travel Expo is open
exclusively to travel and meeting industry
professionals intent upon increasing their luxury
product knowledge and enhancing their sales. On Days Two and Three, Luxury & Travel Expo
expects to draw tens of thousands of the country's
most affluent and educated travelers. World class
interactive features, including photo-workshops
presented by National Geographic professionals,
fashion shows, the Exclusive Luxury Theatre, the
Cultural Travel Pavilion, the Vacation Homes
Pavilion, the Golfing Traveler Pavilion, and the
"Spa of the Future" will attract attendees seeking
destination knowledge, valued expertise, luxury
travel merchandise, and travel consultation
services. The multi track conference program serving both
the travel industry professionals and the public
will be presented by some of the foremost luxury
travel experts in the world. Unique National
Geographic experiential classes will offer new
perspectives on the world of possibilities in
travel. "Adventures in Travel Expo clearly signaled
public and industry enthusiasm for a niche show
that is truly exciting," said Golicz. "No one else
is bringing together the most compelling travel and
luxury opportunities in one unforgettable show. The
Luxury & Travel Expo is for individuals and
families who plan to vacation the way they live
their lives - in style." For more information about the Luxury &
Travel Expo, contact Jim Cohen at 203-878-2577
x102, jcohen@adventureexpo.com , or Jason Geddes at
203-878-2577 x118, jgeddes@adventureexpo.com. About Unicomm, LLC Unicomm, LLC is an independent
business-to-business communications company
specializing in originating and managing
world-class trade shows and conferences in
underserved and nascent markets. Located in
Milford, Connecticut, Unicomm is led by a seasoned
management team possessing more than 50 years of
events industry experience and an impressive track
record of dozens of successful show launches and
hundreds of event productions. Each year Unicomm
holds varied events attracting tens of thousands of
people in key markets including Travel, Human
Resources, Engineering, Defense, andothers. RFC&P, 400 Morris Avenue EXPO SUPPLEMENT
DISTRIBUTION SCHEDULE o New York
Times Travel Show. Feb. 27-29 (check for 2005
dates) o Bay Area
Travel Show. Feb. 28-29 (check for 2005
dates) o Festival of Guinea,
Conakry, Guinea, Apr 24-30 o Indaba 2004, Durban, South
Africa, May 8-11 o Cruise Tour World, Fort
Lauderdale, FL, May 14-15 o SADC Heads of State
Summit, Grand Baie, Mauritius, Sept o AT 8th Eco Symposium,
Addis Ababa, Ethiopia, October. o Travel & Adventure
Business Expo - Miami, FL Oct. 1-3 o Adventures in Travel Expo-
San Francisco, Oct. 8-10 o Adventures in Travel Expo
- Washington, Jan 7-9 o Adventures in Travel Expo-
New York, Jan 14-16 o AT 30th Jubilee Congress,
Nairobi, Kenya, May 2005 o AT 9th Eco Symposium.
Sharm el Sheikh, Egypt, Oct 2005 Our editors are working on a
profile of Golden
Tulip Hotels in Africa,
their most recent experience being the Golden Tulip
in Dar esse Salaam, Tanzania, where t hey attended
the Second Africa Peace Through Tourism Conference,
hosted by IT, AT and SSA. Details to come. Golden
Tulip, Accra, Ghana, will host the AT 31st
International Marketing Congress in 2006.
Our Editor's profile of the
Sheraton
Addis and the
UN
Convention Center in
Addis Ababa, Ethiopia is a natural, since that
exciting country is host for ATA's 9th Annual Eco
symposium in October, 2004. Caesar's Gauteng at
Johannesburg Airport, South Africa, will also be a
major feature in the Great Meetings and Events
Supplement featuring our monthly Web Hotel and
Convention Site Review. |
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Sections
of the new Expo Supplement for distribution at over
12 major shows annually, plus our regular targeted
distribution, include: (1) Coming
Attractions and Reviews
of Travel Trade Shows and Conferences featuring
Africa - on the continent - in the USA, Canada and
Europe. (2) Great
Meetings and Convention Sites (3)
Air
Highways of the World,
with Open Skies , Roads to Adventure, Adventure
Rails and Cruises.
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