DAY 1—Wednesday—15th November, 2006

^PROGRAM

^{The Africa Travel Association}

32^nd ANNUAL
CONGRESS

^{May 6 – 11, 2007}

Building a Positive Unified Image for African Tourism Development

PARTNERS IN PROGRESS:

ATA, African Ministries of Tourism, Suppliers,

Tour Operators, and the Media

Launching: The Africa Tourism Market Place

Celebrating Ethiopia’s Millennium

Ethiopian Airlines 61^stYear of Service

The Africa Travel Association’s

32nd ANNUAL CONGRESS

May 6 – 11, 2007

Addis Ababa, Ethiopia

Organized under the auspices of the:

Ministry of Culture and Tourism

Federal Democratic Republic of Ethiopia

SPONSORED BY

ETHIOPIA MINISTRY OF CULTURE & TOURISM

ETHIOPIAN AIRLINES

GHANA MINISTRY OF TOURISM

NIGERIA MINISTRY OF CULTURE & TOURISM

SHATON ADDIS

TANZANIA MINISTRY OF NATURAL RESOURCES & TOURISM

ZAMBIA MINISTRY OF TOURISM, ENVIRONMENT & NATURAL RESOURCES

ATA MEDIA PARTNERS

AFRICA TRAVEL MAGAZINE

WWW.AFROPOP.ORG

ETURBO NEWS

THE AFRICA CHANNEL

THE AFRICAN TIMES

TRAVEL AGENT

TRAVEL WORLD NEWS

WWW.OGOSOW.COM

PRE- CONFERENCE

FRIDAY, MAY 4 – MONDAY, MAY 7, 2007

Arrival: Staff members from the Ministry of Culture & Tourism, Ethiopia will meet pre-registered international delegates in the arrival lounge of Bole International Airport and transport to Congress hotels (Hilton Addis Ababa Hotel, Ghion Hotel & Sheraton Addis). A congress welcome booth will be available to assist Delegates.

SUNDAY, MAY 6, 2007

3:00 P.M – 7:00 P.M. DELEGATE CHECK-IN AND CONGRESS REGISTRATION

On-site registration begins

Pre-registered delegates may pick up Congress kits at ATA Secretariat.

Location: Hilton Hotel

Open Evening – Please enjoy local restaurants in the city of Addis Ababa!

CONFERENCE PROGRAM

DAY 1—Monday, May 7

7:00 A.M. – 12:00 P.M. CONGRESS REGISTRATION

3:00 P.M. – 5:00 P.M. On-site registration begins

Pre-registered delegates may pick up Congress kits at ATA Secretariat.

Location: Hilton Hotel

8:30 A.M. Busses depart from Hilton, Sheraton & Ghion to Opening Ceremonies

9:00 A.M. – 11:00 AM OPENING CEREMONIES

To include presentation on Ethiopia’s culture, environment & people

Location: United Nations Economic Commission for Africa Headquarters

Welcoming Remarks:

His Excellency Girma Woldegiorgis

President

Federal Democratic Republic of Ethiopia

Ambassador Mohamoud Dirir Gheddi (MP)

Minister of Culture and Tourism

Federal Democratic Republic of Ethiopia

Hon. Jake Otanka Obetsebi-Lamptey,

Minister of Tourism & Diaspora Affairs,

Republic of Ghana, and

President, Africa Travel Association

Ambassador Donald Yamamoto

United States Ambassador to Ethiopia

Mr. Edward J. Bergman

Executive Director

Africa Travel Association

12:00 P.M. – 1:30 P.M. LUNCH

Location: United Nations Economic Commission for Africa Headquarters

Sponsored by: Sheraton Addis

2:00 P.M - 3:30 P.M. RIBBON CUTTING CEREMONY

AFRICA TOURISM EXHIBITION & ARTS & CRAFTS FAIR

Hosted by: Ministry of Culture & Tourism, Ethiopia

Location: The Ethiopian National Theatre

4:00 P.M. – 5:45 PM CLOSED SESSION:

“COUNCIL OF TOURISM MINISTERS OF AFRICA (CTMA)” AND MEETING OF ATA BOARD OF DIRECTORS

Co-Chair: Ambassador Mohamoud Dirir Gheddi (MP)

Minister of Culture and Tourism

Federal Democratic Republic of Ethiopia

Co-Chair: Hon. Jake Otanka Obetsebi-Lamptey, Minister of Tourism & Diaspora Affairs, Republic of Ghana, and President, Africa Travel Association

Location: Ethiopia Ministry of Tourism & Culture

7:30 P.M - 10:00 P.M. WELCOME DINNER

“BRINGING THE WORLD TO AFRICA”

Hosted by: Mr. Girma Wake, CEO, Ethiopian Airlines

Location: Hilton Hotel

DAY 2 — Tuesday, May 8

Location: All sessions & lunch on this day to take place at the Hilton Hotel

9:00 A.M. – 11:00 A.M. General Session - Developing a Framework for Promoting & Branding Africa as a Unified Tourism Destination

Facilitated by: Ambassador Daudi N. Mwakawago, Former Tanzanian Ambassador to the United Nations & Former UN Special Representative of the Security General to Sierra Leone

Remarks: Edward J. Bergman, Executive Director, Africa Travel Association

Co-Chair: Ambassador Mohamoud Dirir Gheddi (MP)

Minister of Culture and Tourism

Federal Democratic Republic of Ethiopia

Co-Chair: Hon. Jake Otanka Obetsebi-Lamptey, Minister of Tourism & Diaspora Affairs, Republic of Ghana, and President, Africa Travel Association

Hon. Abdoulie Janneh*

Executive Secretary, UNECA

United Nations Economic Commission for Africa

His. Excellency Alpha Oumar Konare

Chairperson, Africa Union Commission

Mr. Shaun Mann

Tourism Development Specialist, Private Sector Development, Africa Region, World Bank

Prof. Firmino Mucavele*

Executive Head, NEPAD Secretariat

The New Partnership for Africa’s Development

Hon. Gert, C. Oosthuizen, M.P.*

Deputy Minister

Sports and Recreation South Africa

UNWTO Representative*

11:30 A.M. – 1:00 P.M. CONNECTING AFRICA: THE SKY IS THE LINK

Chairman: Mr. Girma Wake, Chief Executive Officer,

Ethiopian Airlines

Facilitator: Mr. Christian E. Folly-Kossi, Secretary General, Africa Airlines Association (AFRAA)

Mr. Billy Braithwaite, Manager, Marketing & Sales,

North American Airlines

Representative of Eng. Atef Abdel Hamid, Chairman, Egypt Air

Mr. Gabriel Geenga Olowo, Executive Director,

Bellview Airlines

Mr. Murray Smyth, Regional Vice President,

Sabre Airline Solutions

Mr. Chris Zweigenthal, Deputy Chief Executive,

Airlines Association of Southern Africa

1:00 – 2:30 P.M. ATA PRESIDENT’S LUNCHEON

Hosted by: Hon. Jake Otanka Obetsebi-Lamptey,

Minister of Tourism & Diaspora Affairs, Republic of Ghana, and President, Africa Travel Association

2:30 – 5:00 P.M. GENERAL SESSION - “EMERGING GROWTH MARKETS FOR AFRICA TOURISM ENTREPRENEURS”

Facilitator: Hon. Kabinga Pande, Minister of Tourism & Environmental Affairs, Republic of Zambia and

Vice President, Africa Travel Association

Education and Student Travel

Presenter: Dr. Yaw Nyarko, Vice Provost

Globalization & Multicultural Affairs, New York University

The Asia Market

Presenter: Mr Alwin Zecha, Executive Board Member

Pacific Asia Travel Association (PATA)

Cultural Tourism

Presenter: Sean Barlow, Executive Producer, Afropop.org

Travel for Volunteer, Education & NGO Experiences

Presenter: Rena Dascal, American Jewish World Service Corps.

Faith Based Tourism

Presenter: Ms. Nell Diallo, MedShare

Representative from Abyssinian Baptist Church INVITED

African Diaspora

Presenter: Mr. Ogo Sow,

Radio Journalist

ATA Diaspora Affairs Advisor to the Executive Director

Accessible Travel - Society for Accessible Travel in Hospitality

8:00 - 10:00 P.M. Zambia Gala Night Dinner

Hosted by: Hon. Kabinga Pande, Minister of Tourism & Environmental Affairs, Republic of Zambia and Vice President, Africa Travel Association

Location: TO BE CONFIRMED

DAY 3—Wednesday, May 9

Location: All sessions & lunch on this day to take place at the Hilton Hotel

8:30 - 9:15 A.M. LAUNCHING “AFRICA TOURISM MARKETPLACE”

Remarks: Mr. Edward J. Bergman, Executive Director

Africa Travel Association

Presentation: Dr. Tanya Abrahams, Managing Director

Africa .travel Tralliance Corporation

Presentation: Mr. Sujit Chowdhury, Secretary General,

2^nd World Tourism Marketing Summit - Bejing, China

Presentation: Mr. Mark Walton, Executive Vice President

Africa Channel

9:30 A.M – 1:00 P.M. THREE PERSPECTIVES ON MARKETING AFRICA AS A WHOLE

9:30 A.M. – 10:30 A.M. GOVERNMENT DESTINATION ROUNDTABLE FORUM

Co-Chair: Ambassador Mohamoud Dirir Gheddi (MP)

Minister of Culture and Tourism

Federal Democratic Republic of Ethiopia

Co-Chair: Hon. Jake Otanka Obetsebi-Lamptey, Minister of Tourism & Diaspora Affairs, Republic of Ghana, and President, Africa Travel Association

Speakers:

Hon. Paulino Domingos Baptista, Deputy Minister of Hotels & Tourism, Angola

Hon. Henri Djombo, Minister of Economy and Forestry, Republic of Congo

Hon. Morris M. Dzoro, M.P. Minister of Tourism & Wildlife, Kenya*

Hon. El Hadj Baba Hamadou, Minister of Tourism, Republic of Cameroon

Hon. Rejoice Mabudathasi, Deputy Minister of Environmental Affairs and Tourism, Republic of. South Africa*

Hon. Prof. Jumanne Maghembe, MP, Minister of Natural Resources & Tourism, Republic of Tanzania*

Hon. Ousmane Masseck Ndiaye, Minister of Tourism and Air Transport, Republic of Senegal

Hon. Kabinga Pande, Minister of Tourism & Environmental Affairs, Republic of Zambia

Dr. Soumanou Seibou Toleba, Minister of Tourism, Benin

10:45 P.M. - 11:45 P.M. TOUR OPERATORS’ FORUM

Facilitated by: Doris D. Wooten, Africa-Tour-Rific & New York ATA Chapter President

Speakers:

Chief Rev. Margaret B. Idowu Fabiyi, President, Webisco Travel and Tour, Nigeria

Ms. Mariama Ludovic de Lys, Managing Director, West Africa Tours, Mali

Mr. Rumit G. Mehta, Safari Ventures, U.S.A.

Ms. Robin Tauck, President, Tauck World Discovery, U.S.A.

Representative from Micato Safari’s*, U.S.A.

12:00 P.M. - 1:00 P.M. SUPPLIERS’ ROUNDTABLE FORUM

Facilitated by: Mr. Hagos Legesse, Travel & Tourism Marketing Consultant & ATA Executive Director Emeritus

Speakers:

Mr. Marcel M. Andeweg, Director General, Benin Marina Hotel

Mr. Omar Carrera, Director of Sales & Marketing,

Sheraton Addis

Roger A. Kacou, Director of Operations – Africa / General Manager, Inter Continental Nairobi*

Mrs. J Mehl, Executive Director, Tourism Council of Zambia

Mr. Otunba Segun Runsewe, Director General, Nigeria Tourism Development Corporation

1:00 P.M. - 2: 30 P.M. LUNCHEON

Hosted by: Hon. Professor Babalola Borishade, Minister of Culture and Tourism, Federal Republic of Nigeria &

Mr. Otunba Segun Runsewe, Director General, Nigeria Tourism Development Corporation

3:00 PM – 3:30 PM CHAPTER PRESIDENTS MEETING

3:00 PM – 4:45 PM YOUTH FORUM MEETING

3:30 PM – 4:45 PM ANNUAL GENERAL MEETING

All ATA members and perspective members are encouraged to attend

5:00 PM – 6:30 PM PRESS CONFERENCE

5:00 PM – 5:30 PM FILM SCREENING

Random Acts – A Documentary of Giving

Ms. Juanita “Busy Bee” Briiton, Executive Producer/Writer & Interim ATA Mid-Atlantic Chapter President

8:00 P.M - 10:00 P.M. TANZANIA GALA AWARDS DINNER

Hosted by: Hon. Prof. Jumanne Maghembe, MP, Minister of Natural Resources & Tourism, Republic of Tanzania

Location: TO BE CONFIRMED

DAY 4 — Thursday, May 10

Host Country Day

9:00 A.M. – 5:00 P.M.

ETHIOPIA MINISTRY OF CULTURE AND TOURISM TO PROVIDE DETAILS

8:00 P.M. ATA ANNUAL AWARDS GALA DINNER
Hosted by: Ministry of Culture and Tourism, Ethiopia

Location: Hilton Hotel

ATA ANNUAL AWARDS PRESENTATION

OUTSTANDING SERVICE TO THE ASSOCIATION

OUTSTANDING LEADERSHIP WITHIN THE AFRICA TRAVEL ASSOCIATION

OUTSTANDING ACHIEVEMENT IN THE DEVELOPMENT OF RESPONSIBLE TOURISM WITHIN THE CONTINENT

OUTSTANDING ACHIEVEMENT IN THE PROMOTION OF RESPONSIBLE TOURISM TO THE CONTINENT

FOUNDERS AWARD

NEW PARTNERSHIP AWARD

ATA SERVICE AWARD FOR LONGTERM LEADERSHIP TO THE ASSOCIATION

DAY 5 – Friday, May 11

OPEN DAY – “IT’S EASY TO ENJOY ETHIOPIA”

BY INVITATION ONLY: One day trip to Lalibela organized by ATA and Ethiopian Airlines, for a limited number of delegates.

See ATA Secretariat for additional tours offered by ATA Members of the Ethiopian Tour Operators Association

In Cooperation with MedShare International,

and with support from Miracle Corners of the World (MCW),

ATA is pleased to announce the contribution of a container of medical supplies

from the United States to a local hospital in the Lalibela region,

valued at several hundred thousand U.S. dollars.

This contribution is being made in an effort to connect with and provide tangible immediate benefit to the local community from the travel and tourism industry.

END

THE AFRICA TRAVEL ASSOCIATION (ATA)

The Africa Travel Association (ATA) is the premiere international travel industry trade association, promoting tourism to the African continent and intra-Africa travel and partnership since 1975. ATA membership includes African Ministries of Tourism, Tourism Boards, airlines, hoteliers, travel agents, tour operators, media, public relations firms, NGOs, and other individuals actively engaged in the promotion of travel to Africa.