Our Google score for Marketing Africa Travel to Europe Navigating the Horizons: Tourism in Africa in 2024 Florentine Kabefu, MCIM  -  Tourists in Africa come mostly from Europe and the US. France is the number one source, followed by the UK and the US. French tourists like to go to Morocco, Tunisia, Mauritius, Senegal and Madagascar. Tourists from the UK mostly go to Egypt, South Africa, Mauritius and Gambia, while those from the US prefer South Africa, Tanzania, Ghana, Rwanda, Ethiopia and Zimbabwe. Innovative approaches A report by New York University, the World Bank and the ATA calls on industry operators to apply innovative approaches to managing the different types of African tourism, which it categorizes as “safari,” “nature” and “culture.” The report recommends “going beyond traditional safari to include new adventures” by tapping tour operators’ creativity. Nature tourism, including gorilla tracking, presents opportunities. More than 700 mountain gorillas live in the Virunga Mountains that span Uganda, Rwanda and the Democratic Republic of the Congo (DRC). Faced with political instability, the DRC is trying to attract tourists by charging lower rates than Rwanda and Uganda. In 2011 the three countries raked in a total of $225 million from gorilla tourism. Through the website www.friendagorilla.org, tourists pay to track gorillas using webcams. It is also possible to “friend” a gorilla on the social network Facebook. Raising awareness of gorilla tourism through social media may attract more tourists from different parts of the world. More tourists mean more money spent on hotels, restaurants, tour guides and souvenirs, stimulating local economies. Culture tourism requires aggressive promotion. Like food festivals in Mexico and music and cultural festivals in Jamaica and Trinidad, African festivals can draw visitors. Film festivals in Zanzibar and Burkina Faso attract culture tourists. Africa needs to “develop flagship tourist attractions and communicate  brand effectively ” advises a McKinsey report.  As we step into the promising realms of 2024, Africa's tourism sector stands on the precipice of transformation and growth. The continent, known for its diverse landscapes, rich cultural heritage, and warm hospitality, is gearing up for a resurgence in the travel industry. Let's explore the key trends and expectations that Africa should embrace in terms of tourism this year. Recovery and Resilience: The tourism industry in Africa, like the rest of the world, has faced unprecedented challenges in recent years. From the global pandemic to economic uncertainties, the resilience of African nations is set to shine through. Expect a gradual but steady recovery as travel restrictions ease and confidence in international travel returns. Digital Transformation: The digital wave is reshaping how travelers plan and experience their journeys. African destinations are increasingly leveraging technology to enhance the visitor experience. From virtual tours to online bookings and contactless payments, the industry is adapting to meet the expectations of tech-savvy travelers. Sustainable and Eco-friendly Tourism: Conscious travel is gaining momentum, and Africa, with its breathtaking natural beauty, is positioning itself as a hub for sustainable and eco-friendly tourism. Travelers are seeking experiences that minimize environmental impact and contribute to local communities. Expect an increased focus on conservation efforts, responsible wildlife tourism, and eco-lodges across the continent. Cultural Experiences and Heritage Tourism: Africa's rich cultural tapestry is a magnet for tourists seeking authentic experiences. In 2024, there's a growing interest in heritage tourism, with travelers eager to explore historical sites, attend cultural events, and engage with local communities. African nations are set to showcase their unique traditions, festivals, and historical landmarks. Domestic and Intra-Africa Tourism: The emphasis on domestic and intra-Africa tourism will continue to rise. Africans exploring their own countries and neighboring nations contribute significantly to the industry's growth. With improved infrastructure and a focus on regional collaborations, expect more Africans to discover the diverse wonders within their borders. Adventure Tourism and Outdoor Activities: Africa's vast landscapes provide a playground for adventure enthusiasts. Whether it's safari experiences, mountain trekking, or water-based activities, the continent offers a plethora of options. In 2024, adventure tourism is set to attract thrill-seekers from around the globe. Health and Safety Protocols: The global pandemic has heightened the importance of health and safety. African destinations are prioritizing the implementation of robust health protocols to ensure the well-being of travelers. Stringent measures, including enhanced sanitation, health screenings, and adherence to international safety standards, will be integral to rebuilding trust among tourists. Collaboration and Partnerships: Collaboration among African nations and partnerships with global tourism stakeholders will play a crucial role in the sector's revival. Shared marketing initiatives, joint infrastructure projects, and a unified approach to challenges will position Africa as a competitive and cohesive tourism destination. Conclusion: As Africa opens its arms to the world in 2024, the tourism sector is poised for a renaissance. With a focus on sustainability, technology, and the preservation of cultural heritage, Africa is set to redefine the travel experience. Navigating these trends will not only revive the tourism industry but also contribute to the continent's socio-economic development. The journey ahead promises exciting discoveries and a renewed appreciation for the beauty and diversity that Africa has to offer. MARKETING AFRICA TOURISM TO EUROPE/ YEARBOOK EDITION Some of the stories appearing in this edition Some of the stories appearing in this edition THE AFRICAN DIASP0RA IN EUROPE ATTENTION MEMBERS, CLUBS AND ASSOCIATIONS! OUR EDITORS ARE ANXIOUSTO HEAR FROM YOU -please e mail us now. We are #1 and #2 on Google for ªMarketing Africa Tourism to Europe " ITB BERLIN, SALON DE TOURISME, PARIS, WORLD TRAVEL MARKET, LONDON AND OTHER EVENTS . HOST CITIES - HOTELS - AIR ROUTES - DIN ING - SHOPS

AFRICA TOURISM WILL SHINE AGAIN IN 2015 AT ITB BERLIN THE WORLD LEADING TRAVEL SHOW MARCH 4-8 2015   ITB Berlin – a benefit for everybody. As a driving force in the travel industry, ITB Berlin gives important impulses to a continuously growing market. Exhibitor sales of about 6,5 billion Euro and an exhibitor satisfaction rate of 92 percent are evidence enough that supply and demand meet at the right place. Since 1966, the structure of ITB Berlin was developed and expanded. In the exhibition area, trade visitors as well as public visitors have the chance to explore the international travel industry's entire product spectrum. The structure of the exhibition halls is divided into geographic aspects as well as into current market segments. The plan of the venue shows what can be found where on ITB Berlin. The World’s Leading Travel Trade Show With more than 174,000 visitors, among these 114,000 trade visitors, and 11,000 represented companies from 189 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies. Despite its size, ITB Berlin is clearly structured. ITB Berlin enjoys worldwide media recognition and offers comprehensive support for all marketing questions exhibitors might have. Finally, ITB Berlin is organized by an experienced exhibition management company, that successfully faces new aims and objectives again and again – namely the Messe Berlin.
Europe Web Portal European Tour Operators Worldscene ITB Berlin . We're #1 on Google Movenpick Hotels Update . World Travel Market . Famous Shrines .		Africa Tourism Shines at Travel Shows and Conventions in UK, FRANCE, GERMANY and other host countries. Find out how successful we have been supporting African Tourism Destinations in Europe. P Photos from Africa Promotions in Europe available in our Venues World Edition Africa Travel Magazine   See our editor's Lisbon tour photos   UK Leading Immigration Specialist For genuine and reliable information on UK visas including work permit, etc, just contact UK leading immigration specialist at www.the-london-link.com and fly to your dream destination. Hurry, visit now! http://www.the-london-link.com The World's Major Airlines. Who flies where and when? Review by Jerry W. Bird, Editor. With our biggest aviation edition in ten years well underway, serendipity played its familiar role in my life when I received THE WORLD'S MAJOR AIRLINES by David Wragg. It arrived by mail last week courtesy of the MBI Publishing, St. Paul, MN and was presented by John Wurm, Publicist for Military and Aviation. I plan to write this book review in installments, since my first reading was to get an overall position on how valuable this timely and well researched book will be in my evaluation of Africa's airlines and others serving the continent. Here are some comments from MBI that help set the stage. "Today there are so many airlines operating throughout the world that even the most knowledgeable enthusiast can soon become confused about which airline flies from where to where. This new, fully illustrated edition has been revised and updated to include the major advances in the aviation industry since 1998." More-> FLY TO ANGOLA ON TAP AIR PORTUGAL AND VISIT HISTORIC LISBON, PORTUGAL EN ROUTE . STAY AT THE LUXURIOUS FIVE-STAR CORINTHIA LISBOA HOTEL. Editor Jerry Bird works on the latest articles in his suite. How's this for a spacious, attractive lobby? See Corinthia Hotels Page Reservations@corinthia.pt .

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