Harvard
2007
Photo: Left to right - Peter Mbogua,
Rumit Mehta, Nicola Colangelo, Iain Christie and Saada
Juma. Reach
for the Stars in the Education Market! The
Africa Travel Association Partners with Harvard for a Second
Year On
Saturday, February 12, 2005, the Africa Business Club at
Harvard Business School (HBS) hosted its seventh annual
Africa Business Conference entitled, "Beyond Natural
Resources: Developing Africa's Competitive
Advantage." Distinguished keynote speakers
included Basil Omiyi, Managing Director of Shell
Nigeria, James Harmon, President of Harmon & Co
and former Chairman and President of the Export-Import Bank
and Bukola Saraki, Executive Governor of Kwara State
in Nigeria. The keynote speakers and panelists shared
their perspective on Africa's success stories and also
defined the potential for Africa in the future. The Africa Travel
Association partnered with the Africa Business Club for a
second year to present an informative panel on Successful
Players in African Tourism at the conference. The
Tourism panelists provided attendees with industry best
practices and innovative strategies necessary to build a
competitive advantage in the tourism industry on the
continent. In addition to Rumit Mehta of Safari
Ventures (United States), the panel featured ATA members
Nicola Colangelo, Director of Coastal Aviation
(Tanzania), Peter Mbogua, Marketing Director of
Serena Hotels (Kenya) and Saada Juma, Country Manager
for British Airways (Tanzania). Iain Christie,
a private sector and tourism development consultant and a
former World Bank official for twenty-seven years, moderated
the discussion. The panel was
organized by Mark A. Ardayfio, (above on right with
Debbie Parker) a 2nd year MBA Student at Harvard Business
School, and former panelist, Karen Hoffman, a senior vice
president of the Bradford Group and press director of the
Africa Travel Association. About the
Africa Business Club (ABC) at the Harvard Business
School The mission of
the Harvard Business School (HBS) is to educate leaders who
make a difference in the world. The HBS Africa
Business Club, founded in November 12, 1997, is dedicated to
increasing the awareness of business opportunities on the
African continent within the HBS community. Club activities
are professional, educational and social in nature, and are
open to all members of the Harvard
community.
www.hbsafricaconference.org ABC
Contact: Conference
Co-Chairs: Stephane Le Bouder (slebouder@mba2005.hbs.edu)
Harvard
2006
Outside
the Box
Africa's
Great Hotels
Great
Cities
African
Countries
Those
that have hosted ATA
events are marked in red
Angola
Benin
Botswana
Burkina
Faso
Cameroon
C.A.
Republic
Cote
d'
Ivoire
Djibouti
Egypt
Ethiopia
Gabon
Gambia
Ghana
Guinea
Kenya
Lesotho
Libya
Madagascar
Mali
Malawi
Mauritius
Morocco
Mozambique
Namibia
Nigeria
Senegal
Seychelles
South
Africa
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia
Zanzibar
Zimbabwe
The
Uganda, Guinea, Zanzibar, Cameroon, Zambia, Ghana, Benin,
Ethiopia and Tanzania editions were part of a combination of
Africa Travel Magazine editions distributed during our
ongoing circulation blitz in the USA. A prime example was an
Africa Tourism panel at Harvard University. All of the
aforementioned are host countries for events involving the
Africa Travel Association, from a total of 24 African
countries since 1976. Other important distribution points
for the magazine are already scheduled for key venues in the
USA, Canada and Africa.
and Titi Odunfa todunfa@mba2005.hbs.edu