Googled us
Lately?
by Jerry W. Bird
 President
Kikwete of Tanzania gave the world a timely message
when he said,"The Western media needs to focus
more on success stories in Africa. We are doing so
many good things out here which do not get enough
publicity."
The
following testimonials prove that we have heeded
President Kikwete's request by providing positive
publicity on Africa for 15 years. The results are
showing up in many measurable ways, as we build a
library of books and magazines to showcase the Best
of Africa. One of the latest is our "Venues World
Edition," where we show how Africa shines at events
in the USA, Africa, Europe and beyond.
Click
here
for a list of the many African cities and countries
that have hosted ATA events since 1975. Almost
every event in Africa we have attended for years
has staged a fashion show, often presented by Chief
Margaret Fabiyi. As a result, our editions since
1996 have featured a section on this fascinating
topic. On Google we often rank #1 for
Africa
Fashions and
Designers
-
Trends we
love:
Looking at the list
on the right sidebar of this page, I give thanks to
the company that generates these exciting
statistics - Web trends Inc. of Portland, Oregon.
They are down the road from our Vancouver office,
where Africa Travel Magazine was launched in 1995.
Our mandate was to provide a positive atmosphere to
stimulate travel between Africa and North America.
Thanks to statistics provided by Web trends, Google
and Yahoo, who measure our growing global
reach and
influence, the magazine's impact is much broader.
The world is
Africa's oyster!
As of now, every
issue we produce will be part of The Africa Travel
and Nature Library - marketing and learning
resources that will open doors and win friends. Our
stories are mainly in English at the moment, with
help from African Tourism Ministries, AT members
and partners, more French and other languages will
soon be on the agenda. Two Editor's Blobs expand on
this concept - one from Egypt,
the other from Morocco.
Revolutionary
New Tablet Technology enhances reading ,
extends circulation of Digital Books and Magazines,
including most titles in our Africa
Travel and Nature
Library
- Mac
iPad
.
Demo
Video .
Kindle
. Editors
Blog.org
OUR
MAJOR SHOW PARTNERSHIPS IN THE
USA
. OUR
TRAVEL INDUSTRY
PARTNERSHIPS
Our site ranks #1 or in the Top 3 in many
searches
Google
Score for Marketing Africa Tourism to
USA
Google
Score for Marketing Africa Tourism to
Canada
Google
Score on Marketing Africa Tourism to
Europe
Google
Score for Marketing Africa Tourism to Asia
How do the countries rank?
As expected the
USA, UK and Canada lead the pack in hits, pages
read and frequent visits to our site. Yet look
what's happening this month as two African
counties, South Africa and Morocco are in the Top
Seven. China
with its vast outbound tourism potential has become
number 4. Another giant, India is coming on strong
and the Emirates
are paying
keen attention. At every Africa Travel Association
Annual Congress and Symposium since 1995, a key
point that speakers, including myself, continue to
stress, is supporting Inter- African Travel and
Tourism. So having Morocco, South Africa, Kenya,
Nigeria, Tanzania, Uganda, Ghana, Senegal, Ethiopia
and Egypt in our Top 40 is a positive sign. Small
wonder the decision to locate an office in Morocco
was so timely. Talk about seizing the moment!
 Travel
Trade Shows and Seminars:
This spring we
expanded our personal marketing efforts to include
Europe's leading events IT Berlin, plus Salon de
Tourism in Paris and the World Travel Market in
London. China shows are on our agenda along with
the Arabian Travel Market and Moroccan Travel
Market in Marrakech. Trade shows and conferences
have been a big winner for us. A recent example is
our efforts with the City of Houston. Texas
and
Ethiopia Tourism
in a two week "Out of Africa" promotion, Our year
round success record is documented in "Venues," an
edition devoted to promotion and incentive travel
You can download 60 pages on
http://www.africa-ata.org/venues.pdf
Googled
us lately?
In
searches for "Advertising Africa Travel, Trade and
Tourism to America" on Google,
and Yahoo our website ranked #1 and 2. Keeping such
success in the family, Air
Highways,
our second online magazine website, ranked #3 and
4. These consistently high scores indicate the
success of Africa Travel Magazine's Electronic and
Print media - building blocks of the Africa Travel
and Nature Library.
Answering the quote by President Kikwete above -
marketing is where Africa Travel Magazine stands
out. We're foremost in delivering "positive news"
as voice of the Africa Travel Association, which
has staged world class events in 33 African cities
since 1976.
Faces
of Africa:
Who
needs Face book? Our Home page and sections are
graced by photo stories and galleries by Africa's
most capable boosters - our writers, photographers
and contributors from inside the industry and out.
Since many of today's tuned in, turned on
professionals get their news, views and background
information via the Internet, our website employs
the best facets of North America's top print media
- the eye appeal of Conned Nat -the life span of
National Geographic - and the variety of Readers
Digest. Our visitor's attention is further riveted
by a wealth of cultural, wildlife and nature
photography, plus scenes of Africans in action at
events worldwide. We provide hundreds of positive
images - and each gallery page is linked to a
specific African country or region.
Our
second Travel Magazine Website - Air
Highways
- launched in 1995 - has been a success thanks to
friends like Ed Anderson whose photos are worthy of
top awards.
See testimonials
at top of this page Read what
Terry
Jenkins of
Africa's Top 10 Vacations says about our
website
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