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 Our
Co-op Distribution program is designed to expand
Africa Travel Magazine's circulation base from
10,000 to over 30,000 per issue. How? By harnessing
the power of the Internet and distribution through
National Tourist Bureaus, ATA's fellow associations
and private sector partners. As official voice of
the Africa Travel Association, we focus on a key
segment of the travel-tourism industry; those most
likely to influence and generate travel to Africa.
This elite target group, which includes many
African American Travel Agents, plus Meeting
Planners and Tour Operators, holds the key to
thousands of clients, each with a burning desire to
visit Africa. Since every issue focuses on a
different African host country, our magazine
extends its reach and frequency by publishing
"advance" and "post" editions. Thus, when Tanzania,
Cameroon or any host country stages an ATA event,
they get a "repeat" impact months later, and
follow-up activities for a year or more. Our
magazines never gather dust! Each edition is
designed to be a "keeper," with a long shelf-life.
Back issues are available for special events and
requests. Our 10
distribution points are:
(1)
ATA African Congresses, Summits and
Symposia
For almost 30 years, the ATA
International Congress in Africa has been a
highlight each spring, and the ATA Cultural and
Ecotourism Symposium is now an annual fall event.
In addition, the ATA-IIPT- CCA Africa Peace Through
Tourism Conference is attracting world attention
and may soon be held annually. On all occasions
every delegate receives a gift copy of Africa
Travel Magazine.
(2)
African National Tourist Bureaus
The first distribution of
our magazine is to "high-level" decision makers;
African Tourism Ministries and Boards that drive
the marketing programs of various countries. With
key travel, trade and tourism events happening
every month, we provide any country bulk copies at
cost plus freight. What this does for the
advertiser is phenomenal, since it will boost an
issue's circulation by up to 30,000 or
more.
(3)
ATA Strategic Partnerships
ATA mails copies on request
year round from New York head office. Over 1,000
copies were provided to delegates at SADC Heads of
State Summit, August 2003; CCA- Africa Wildlife
Fund Dinner in Washington, DC, October 2003
received copies for 300 high level guests. ATA
partners include ASTA, ARTA, WTO, CCA, CTO, SADC,
USTOA, RETOSA, IIPT, SATH and The International
Ecotourism Society. One has agreed to distribute as
many as 5,000 copies to their members in the
USA.
(4)
The Internet: ATA Website
Africa Travel Magazine
supports its advertisers year round by including
advertising banners and directory ads in the
marketing package. Through a special online
partnership with a search company, we are targeting
their database of 10,000 Meeting Professionals,
90,000 travel agents and several million leisure
travelers. The ATA website has a tremendous
potential for circulation growth, with
subscriptions coming from around the world. This
powerful 1,300-page website has given the magazine
and ATA a high profile.
(5)
Africa at USA & World Events
We have distributed as many
as 1,000 copies of Africa Travel Magazine at a
single event, and seek every opportunity to meet
and greet customers face to face. Our agenda
includes : Adventures in Travel Expo, New York;
Addison Travel Trade Marketplace, Canada; ASTA
World Travel Congress, Miami; Corporate Council on
Africa , Atlantic City; FAATIS- First Annual
Sustainable Tourism Investment Summit, Uganda;
Globe 2004 Business and Environment Show,
Vancouver, Canada; IATOS Adventure Travel Expo,
Chicago; Indaba 2004 Travel Show, Durban, South
Africa; ITB Germany; Southern Africa Development
Council (SADC) Heads of State Summit; Salon
International de Voyages (SITV), Montreal; Toronto
Travel Show, Canada; World Travel Market, London,
UK.
(6)
ATA Chapters in Africa & America
ATA's regional chapters are
growing monthly, with three South African chapters
launched in one year alone. In the USA, we're in
most major cities, and new members now sign up via
the Internet. ATA chapters sponsor tours to all
parts of Africa and Africa Travel Magazines are
available free for tour promotion, visiting
delegations and dozens of local events.
(7)
Convention & Visitors Bureaus
Many African cities have
well established advertising and promotion
programs.With the introduction of "Africa's Great
Meeting Places"- our new color supplement we have
opened the door to an important new segment of
readers, the Meeting and convention planners , whom
we will contact through a new database.
(8)
Airlines Serving Africa
Many of our magazine
editions are being read in flight, and we provide
airlines the same opportunity as National Tourism
Offices - copies at cost or less. This is an
effective, efficient way to boost each issue's
circulation by thousands of copies.
(9)
Airports Serving Africa
Since 1996, we have enjoyed
great success providing magazines to airports for
passengers in business and first class lounges. We
have supplied cartons of issues to the Airport
Management, who in turn supervise distribution in
their terminals. Airport newsstands are offered
magazines on consignment under this new
program.
(10)
Educational Market & Libraries
Universities, colleges and
travel training schools are another category we
plan to focus on, with more and more institutions
being involved in ATA projects. We will distribute
copies of Africa Travel Magazine through university
and public libraries.
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