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CHINA
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COTRI
predicts upswing in China Outbound
Tourism
September 24, 2009.
With the latest figures released by CNTA
China National Tourism Administration
during an UNWTO tourism conference in
Hangzhou/China, COTRI China Outbound
Tourism Research Institute predicts a
positive development of this source market
in the coming months, if swine flu is not
turning nasty.
Li Renzhi,
Director-General of the Department of
Supervision and Management of CNTA, in his
presentation during the 5th International
Conference on Destination Management
organized by UNWTO, CNTA and PATA Pacific
Asia Travel Association, announced new
figures for the Chinese outbound tourism
market from July 2008 to July 2009. The
statistics show that the global economic
downturn had only a limited impact on the
numbers of Mainland Chinese crossing the
border. The Swine flu scare however
curtailed the recording outbound travels
to 3.5 million and less per month in May
and June 2009. With the swine flu not
resulting in any fatal infection, the
figures for July (3.9 million) and
especially for August (4.7 million,
Source: China Tourism News) are however
already indicating a strong
rebound.
Li Renzhi predicted for
the whole year of 2009 a Zero growth rate
for China's outbound tourism. Prof. Dr.
Arlt, director of COTRI is however
slightly more optimistic: "By listening to
the latest market reports from popular
destinations for Chinese travellers like
Hong Kong, Macao, Thailand and Malaysia
during the UNWTO/PATA conference in
Hangzhou, all reporting bouncing back to
growth in recent months, China should
still be able to achieve a positive growth
rate for its outbound market in 2009.
Travel restrictions to Macao, a major
factor in the recent downward trend of
Chinese outbound travel, have been eased
by the Chinese government. The mood in
China is optimistic and vigorous: real
estate industry and stock markets are
resurging back to their pre-crisis levels;
government subsidies, easing of visa
procedures and other measures taken by the
destinations are all helping to offer the
Chinese travellers a good deal in the last
quarter of year 2009. A single-digit
growth rate for 2009 and a double-digit
growth rate for 2010 are likely, if H1N1
is not mutating into a more dangerous
form."
Figures make more sense
if we translate them properly. The first
half of 2009 saw a slightly increase of
tourist departures by 1.05% to 22.547
million than that of 2008. If visits to
SARs of Hong Kong and Macao are deducted,
the number of real Chinese outbound
tourists in the first two quarters of 2009
has progressed into 9.16 million, a
remarkable 11.5% leap over the same period
of 2008.
The numbers
released by CNTA in detail:
Mainland Chinese
Outbound border crossings
(million)
July 2008
4.202
January 2009
4.312
August 2008
4.162
February 2009
3.678
September 2008
3.717
March 2009
3.982
October 2008
3.905
April 2009
3.901
November 2008
3.729
May 2009
3.517
December 2008
3.817
June 2009
3.157
July 2009
3.948
August 2009
4.649
COTRI China Outbound
Tourism Research Institute, based in
Germany and led by its Director Prof.
Wolfgang Georg Arlt is the world's leading
independent research institute for
research, consulting and quality
assessment relating to the Chinese
Outbound Tourism market.
Contact:
COTRI China Outbound
Tourism Research Institute,
Sept. 23-25, 2009.
Hangzhou, PATA Travel Mart, Booth
5053.
Email:
press@china-outbound.com
Tel.: +49 (0) 481 - 85
55 523 (Germany) / +49(0) 177 - 2657 643
(China)
Website:
www.china-outbound.com
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EARLIER RELEASES
WTO forecasts big
future for China's outbound
tourism
Tse says
that currently, the top 10 destinations
for China's outbound tourists are Hong
Kong, Macau, Japan, Russia, Vietnam,
Korea, Thailand, the United States,
Singapore and Malaysia. He says that
according to World Tourism Organization
forecasts, China will generate 100 million
arrivals, which will rank the country
fourth in terms of outbound market size by
2020. This will represent more than 6
percent of the global outbound tourism
volume.
"Most
studies on China's outbound tourism focus
on the consumers-who they are, what they
want, how they spend, and so forth," Tse
says. "My session at the Seminar on China
Hotel & Tourism Development will
discuss the importance of socio-economic
and political forces shaping the outbound
international tourist flows from China,
and the interplay of market economy and
government control.
China_outboundTop
Industry Educator to Conduct Seminar on
China's Mushrooming Outbound
Tourism
Tony Tse
of event co-sponsor Hong Kong Polytechnic
University will speak at first-ever
U.S.-held Seminar on China Hotel &
Tourism Development
NEW YORK:
Tony Tse, Program Director of Industry
Partnerships at The Hong Kong Polytechnic
University's School of Hotel & Tourism
Management and an authority on China's
rapidly expanding hotel and tourism
market, will be one of the featured
speakers at the Seminar on China Hotel
& Tourism Development, to be held at
New York's Le Parker Meridien April
27.
The event
is being co-sponsored by The Hong Kong
Polytechnic University's School of Hotel
& Tourism Management and Hotel Online.
It marks the first time the special
one-day educational program will be held
in the United States.
In his
presentation, titled "China's Outbound
Market-From the Government's Perspective,"
Tse will discuss hotel and tourism
development in China, with a focus on how
the macro-environment in China, including
policy and politics, affects outbound
tourism.
"Outbound
tourism from China is shaped by the
emerging market economy as well as state
policy and politics, so it is important to
have a holistic view of the forces shaping
the choices of Chinese visitors," says
Tse. "My session will deal with how the
U.S. government works with the Chinese
government to attract Chinese
visitors."
According
to Tse, in the mid-1980s the government of
China introduced the scheme of "Approved
Destination Status," a bilateral
arrangement between the Chinese government
and foreign destination governments
whereby Chinese tourists are permitted to
undertake group leisure travel to that
destination.
"There are
about 100 countries with 'Approved
Destination Status,' and the United States
is not one of them," Tse says. "But
despite this, there are about half a
million Chinese visitors who travel to the
U.S. each year. The California, Nevada,
Texas and Florida tourism offices, for
example, have participated in travel-trade
shows in China to pave the way for Chinese
tourists."
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