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Africa
Travel Magazine Yearbooks to feature Tanzania:
President of Tanzania, H.
E. Jakaya Mrisho Kikwete, announces launch of First
Ever TV Campaign "Tanzania: Land of Kilimanjaro,
Zanzibar and The Serengeti" New York: H. E.
Jakaya Mrisho Kikwete, President of the United
Republic of Tanzania, announced the launch of the
first-ever TV tourism campaign in the American
Market, Tanzania -Land of Kilimanjaro, Zanzibar and
The Serengeti. The VIP reception for Tanzania's
travel industry partners took place on Sept. 27,
2007 at Tavern on the Green in New York
City. The launch of the
campaign was timed to coincide with President
Kikwete's visit to New York to speak at the UN
General Assembly, as well as to accept the "African
National Achievement Award" on behalf of the People
of Tanzania at a Gala organized by the Africa-
American Institute. The Dinner took place on
September 19, 2007 at the Ritz Carlton Hotel in New
York City. The TV campaign is being aired on CNN,
CNN Headline News, CNN Airport as well as
CNN.COM. Among the many
Senior Tanzania Government officials present at
this VIP reception were H. E. Ambassador Ombeni Y.
Sefue, Tanzania's Ambassador to the US and H. E.
Dr, Augustine Mahiga, Tanzania's Permanent
Representative to the UN. The Hon. Professor
Jumanne Maghembe, Minister of Natural Resources
& Tourism, led the tourism delegation which
included Ms. Blandina Nyoni, Permanent Secretary,
Ministry of Natural Resources & Tourism (MNRT);
Mr. Peter Mwenguo, Managing Director, Tanzania
Tourist Board (TTB); Mr. Gerald Bigurube, Director
General, Tanzania National Parks, Mr. Bernard
Murunya, Chief Conservator, Ngorongoro Conservation
Area Authority (NCAA) and Ms Mary Mmari, Assistant
Director of Tourism, MNRT. Tanzania Tourism is
booming and currently America is the number two
source market of visitors to Tanzania. Tourism
Minister Hon Prof. Maghembe said "one of the
objectives of this TV campaign is to boost American
travel to our country so it becomes the number one
source of visitors to Tanzania worldwide. We
are confident that our media campaign, together
with a simultaneous Tanzania Travel Agent
Specialist Program offered by Travel Agent
University, we will be able to reach this goal by
2008" In addition to the
tour operators selling Tanzania, other industry
partners attending the reception represented
airlines, hoteliers, professional travel
organizations including Africa Travel Association
(ATA), American Tourism Society (ATS), United
States Tour Operators Association (USTOA) and
American Society of Travel Agents
(ASTA). About
Tanzania Tanzania, the
largest country in East Africa, is focused on
wildlife conservation and sustainable tourism, with
approximately 25 % of the land protected by the
Government. It boasts 14 National Parks and 34 game
reserves. It is the home of the tallest mountain in
Africa, the legendary Mt. Kilimanjaro; The
Serengeti, named in October, 2006, the New 7th
Wonder of the World by USA Today and Good Morning
America; the world acclaimed Ngorongoro Crater,
often called the 8th Wonder of the World; Olduvai
Gorge, the cradle of mankind: the Selous, the
world's largest game reserve; Ruaha, now the
largest National Park in East Africa; the spice
islands of Zanzibar; and seven world Heritage
Sites. Most important for tourism, the Tanzanian
people are warm and friendly, speak English,
although Kiswahili is the national language, and
the country is an oasis of peace and stability with
a democratic and stable government For more
information about Tanzania visit
www.tanzaniatouristboard.com; Editorial contact
in the US: Karen Hoffman, The Bradford Group, (212)
447-0027; email Tanzania@bradfordglobalmarketing.com/
bradfordmktg@aol.com |
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