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Africa
Travel Magazine
Online
offers
High Profile Banner Advertising in combination with
our print media Skyscraper
Ads
available for special event promotion and product
launch (see left sidebar) . Early
Bird Bonus For
Any Size Ad: Advertisers get a Travel
Trade Directory Ad of 30 words, plus a
link (click
for
examples). Untangle
the Web. By WorldWeb Travel
Guide I'm
interested in buying Internet Advertising.
What are my choices? There
are three primary venues for Internet
advertising: search engines, directories
and
portals. Search
engines, like Google, can offer
effective advertising opportunities. Their
ad service is based on a cost-per-click
pricing model, which you control by
setting a daily budget. Your highlighted
ad will appear next to editorial listings
each time someone enters the search term
(s) you have purchased. The price varies
with the popularity of a given search
term. For example, "toronto hotels" may
cost several dollars per click, while
"jasper rafting" may be significantly
less. Directories
are also a good source of Website traffic.
Yahoo! charges a yearly fee for
consideration in its directory (called
pay-for-inclusion). If your listing is
accepted , it is incorporated into their
search results. For an additional monthly
fee, you can also get enhanced listing
placement. Because
portals
concentrate on specific industries -
rather than the entire Internet - they are
able to offer detailed information about a
given subject or destination. Editorial
content typically goes far beyond business
listings. As a result, portals drive
highly targeted traffic to your site,
boosting your chances of turning
"lookers"into "bookers". |
How
high profile is Africa Travel Magazine Online? Find
out in 30 seconds! Open Google or Yahoo, America's
favorite search engines, and enter the words
"Africa Travel" ... "Africa Tourism" or even
"African Fashion." Matched against governments and
corporations with unlimited resources and highly
paid gurus, you'd hardly expect ATA to register a
blip, right? Wrong! ATA web pages appear at or near
the top of the search list consistently. On this
page are several animated banner ads appearing in
rotation on our web site. What's more, this site is
not for every Tom, Dick or Harry. We target adults,
mostly travel agents, groups and professionals in
North America and worldwide. And, we're supported
by an association that's led by no less than eight
African Tourism Ministers working in harmony with
travel industry, airline and hotel executives. If
this is your market- you've come to the right
place.
Web
Notes
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