The
Africa Travel and Nature Library: How an
Outstanding Combination of Marketing,
Media and Learning Resources will Beneifit
from Emerging Technology and Global
Impact by Jerry W. Bird The launch of 24
World Editions in our Africa Travel and
Nature Library marks an exciting new era
in the history of journalism and
development of advanced learning
resources. Steve Jobs of Apple Computer
and others have revealed how this
revolutionary technology enhances reading,
comprehension and retention.What's more,
it extends My First
Library Seizing the
Moment Color us
Global Gold Editions
are printed magazines
designed for a five year shelf-life or
longer. I call them keepers! Such
magazines have an effective life far
beyond the usual day, week or month of
most print media. National Geographic is
an ideal role model - still a good read
after many decades. Readers Digest has
similar immortality. Most Gold Editions
begin life as Green Editions and "turn
gold" after being exposed and tested
online for six months or more. We schedule
the launch of a Gold Edition to coincide
with major travel shows, as we did for ITB
Berlin and Salon International de Tourisme
in Paris, Out of Africa in Houston, Texas
and others. A 21st Century
Marketing Resource b)
Africa
Regional
Editions: .
Northern
Africa .
Southern
Africa World Edition .
Eastern
Africa .
Western
Africa .
Central
Africa We expect to partner with many African
Tourism Ministries, Tourist Boards and
Airlines when designing and producing new
magazine editions for the above countries.
We are reaching out to others who have not
had one of our magazines to promote their
destinations. As an example, you can
download our latest Ethiopia
Edition d)
Self Cover
Supplements •
Tanzania, Land of Kilimanjaro, Zanzibar
and Serengeti •
Zanzibar Archelago and Swahili
Coast. . Morocco,
SeaCoasts, Mountains and
Desert. • Ghana
and the Gold Coast • Swahili
Scene - from the Zanzibar Archipelago to
Mombassa, Lamu, Malindi and
Beyond •
Cruising Africa: • The
African Diaspora - Contacts, Links and
Opportunities. Why a Travel
Library? Evolution 2: One of my pet
projects included "Supermaps"
of Highways, Sea Lanes, Railway and
Airline Routes, sponsored by Transport
Canada, Best Western Hotels, Avis Rent A
Car and others, with print runs of up to
150,000. This effort gave birth to
Air
Highways Magazine, distributed
through airports and regional
airlines. Evolution 3. On joining Travel
Trade Canada Magazine in 1989, I made a
vow every any edition I initiated would be
a "keeper, " and with this in mind I
developed a series called "Railways
of the World." To kick start
the project, I wrote and faxed every known
railway - and achieved a bonanza, of
response. Many travel agents saved every
issue. Evolution 4: When the Africa
Travel Association approached me in 1995
with an offer to launch Africa Travel
Magazine, I kept my promise that each
issue would be a "keeper." Our magazine
editions are in demand at every event we
attend, five or more years or more
following publication. Targeted Long
Range Distribution: • We have appeared at events in
the Vancouver and Seattle area at every
opportunity, from the IATA Airport
Managers Convention to Hotel Conferences
and Cruise Expos. Every two years, like
clockwork we attend
Globe International - the
world's largest Enviro Business Expo. When
the Adventure
Travel World Summit
was held in Whistler, British
Columbia, north of Vancouver, we joined
ATTA at one of the best networking
opportunities ever. Building on a
Foundation of Established
Partnerships: African
Tourism Ministries "We have received valuable support
from all African Tourism Ministries and
expect these partnerships to be even more
vital due to the scope and importance of
the Africa Travel Library in its capacity
as an educator, goodwill ambassador and
universal marketing force." Travel Talk
Radio Tourism
Industry Associations: Africa Travel
Magazine Editorial Team • Karen Hoffman. Has had her
finger on the pulse of Africa for two
decades. • Jerry W. Bird. I am still
challenged by and thrive on big ideas.
This is the biggest and most exciting
ever! We have been supported by
other
dedicated professionals from
around the world, such as Professor
Wolfgang Thome of Uganda, Authors Rick
Antonson and Habeeb Salloum of Canada, Ogo
Sow of Atlanta, Sarah Graham Mann of New
England and others whom we expect to play
key roles in providing content and
guidance for the Africa Travel Library
. Volunteers Read
one of our latest blogs
Click
Magazine Covers to Preview 20 Africa
Travel and Nature Library
Editions.
Our
Google
Score
for Marketing the Africa Travel
Association
the global reach and circulation of our
new digital editions, while encouraging
subscriptions to our current variety of
printed editions featuring African tourism
destinations. These magazines will also
appear on Corporate Press Display, the
world's largest internet kiosk, while
“Faces
of
Africa,”
our magazine's Who's Who of Travel, Trade
and Tourism, provides a wealth of timely
articles, biographies, audio clips and
online video for the library. Here are
some timely links: Mac
iPad
.
Demo
Video .
Kindle
. Editors
Blog.org
. Press
Display
During 15 years as publishers, we
laid the foundation for The Africa Travel
and Nature Library. The concept is based
on a project I initiated years ago, when
my advertising agency was an adviser to
the Alberta Government. On visiting the
Queen's Printer in Edmonton, I discovered
a large inventory of unsold books
gathering dust in their warehouse. The
books had such titles as "Birds of
Alberta," "Wildflowers of Alberta,"
"Mammals of Alberta," "Freshwater Fish of
Alberta" and similar topics.
I grouped these books under the banner of
"The Alberta Nature Library," providing a
more appealing platform for marketing. Our
agency's graphics team designed counter
top displays that soon appeared at every
branch of a major bank, giving the books
instant mass recognition at prestige,
province-wide locations. What's more -
instead of the usual single unit sales,
the library concept created multiple
purchases. Families, schools, conservation
and nature enthusiasts wanted to own the
complete set. Guess what? Our marketing
program was a sellout! We expect The
Africa Travel and Nature Library to be
equally successful.
Two basic colors designate the volumes in
our library. This combination will be our
key to global reach and 24/7
frequency.
The Green
Green
Editions are in Electronic format.
They require no paper and can be updated
daily, even hourly. Readers can print any
edition free, which is ideal for travel
agents, tour operators and government
ministries handouts for trade shows or
meetings. I may have been one of the
original 'Green Editors,' since my company
at the time was an award winning producer
of audio visual books, learning resources
and training manuals. There's will be
shortage of viewers; our website has
already peaked at over 1.7 million hits
per month - and receives visits from
around the world. The left sidebar shows
the leading countries visiting our site
and the top African country visitors -
another indication of our popularity. We
are consistently #1 on Google for
many Africa
marketing
and other
topics.
"We seek permanence in
whatever we do. Most magazine issues
are so temporary. Why cut down a forest
to feed the needs of a newspaper or
large magazine. We aim for maximum
shelf life and the capacity to reissue
with updates. I love trees! I hate
unnecessary waste. "
...
Every issue we produce as Africa
Travel Magazine, Air Highways Magazine, or
any other label, now and in future, will
be part of the Africa Travel Library. It
will be an ongoing resource for learning,
teaching, marketing, fund raising, or as
the guide to a more rewarding travel
experience. Our inventory will include
printed and electronic books and
magazines, dads, audio and video features.
With the Africa Travel Library we can plan
long-range and produce several issues
simultaneously on a realistic and
affordable timetable. We will cover a wide
range of topics, from travel and tourism,
to trade and transportation. We will also
include more African destinations - many
countries that do not receive enough
positive news coverage. Here are four of
our important categories:
a)
Venues
World
Edition:
A 64 page event guide, preview and
post event review of global activities in
support of Africa Travel, Trade and
Tourism. Events profiled range from ITB
Berlin, World Travel Market, UK and New
York Times Travel Show, to Africa-based
events, such as Indaba, Karibu Fair and AT
Annual Congress. The Venues World
Edition will showcase recommended events
in depth, providing background, current
and future dates, plus details regarding
host cities, transportation and hotels. We
exhibit at most of the dozens of events
our editors attend.
Global Venues
Editions will be created on demand
for certain major events. For example, we
produced and circulated a special issue
when Zanzibar hosted the Southern Africa
Development Community (SADC).
Currently in production and
available for viewing through our website,
are the following titles. These are ideal
for companies, agencies and individuals
selling multi-country tours and
travel:
Algeria,
Egypt, Libya, Morocco, Sudan, Tunisia,
Western Sahara.
Botswana,
Lesotho, Namibia, South Africa, Swaziland.
Comoros,
Djibouti, Eritrea, Ethiopia, Kenya,
Madagascar, Malawi, Mauritius, Mayotte,
Mozambique, Réunion, Rwanda,
Seychelles, Somalia, Uganda, Tanzania,
Zambia, Zimbabwe.
Benin,
Burkina Faso, Cape Verde, Côte
d'Ivoire, Ghana, Guinea, Guinea-Bissau,
Liberia, Mali, Mauritania, Niger, Nigeria,
Saint Helena, Senegal, Sierra Leone, The
Gambia, Togo.
Angola,
Cameroon, Central African Republic, Chad,
Congo, Congo (D.R.), Equatorial Guinea,
Gabon, Sao Tome &
Principe.
c)
Single
Destinations Editions:
Each Destination Edition of Africa
Travel Magazine at our Vancouver Warehouse
is part of the library, and this archive
includes: Angola,
Benin, Cameroon (2 volumes), Ethiopia (2
volumes), Ghana, Guinea, Kenya, Morocco,
Namibia, Nigeria, South Africa, Tanzania,
Uganda, Zambia and Zanzibar.
These editions will be updated,
expanded, enhanced and reprinted as
requested or required.
Currently in production are
full color supplements on:
Evolution 1: I love a challenge - the
bigger the better! My career has gone
through evolution and revolution as the
tools of technology changed with the
times. My first efforts were Audio Visual
Books and Learning Resources, several of
which won awards for Creative Excellence
at the U.S. Industrial Film Festival in
Chicago.
A
decade ago, I set the stage for widespread
distribution of Africa Travel Magazine by
seeking out management of travel shows
with an offer to barter exhibit space for
advertising. Working with Karen Hoffman
(left) of the Africa Travel
Association, our first success was
Adventures in Travel Expo, with events are
in New York, Washington, Chicago, Los
Angeles and Seattle. In Canada, we
bartered for exhibits in Calgary, Alberta
and Vancouver, BC. Other prime events
followed, and today we have an opportunity
to exhibit at over 15 top shows in USA
•
Out of Africa-Houston, Texas.
Our editors joined Hon. Tadelech Delacho
and delegation at the International
Festival for an exciting two weekend
event. It was the launch pad for our
Ethiopia Millennium edition, distributed
via Ethiopian Airlines, City of Addis
Ababa Tourism and the Ethiopian Tour
Operators Association booth, with whom we
shared exhibit space. We plan a return to
Ethiopia this year to visit the country's
Western sector.
This category also includes African
Tourist Boards, as well as equivalent
organizations at the state, provincial and
municipal level. We may involve related
ministries, such as transportation, trade,
education and finance as well as African
overseas embassies.
Africa
Travel Association:
Our partnership with the Africa Travel
Association began in 1995, when we were
approached to launch Africa Travel
Magazine. We have won several awards ,
covered every AT Congress and Symposium in
Africa and expect this solid relationship
to continue and to prosper through the
Africa Travel Library.
We have many common interests with
Sandy Dhuyvetter and company in promoting
responsible travel and tourism. We will
continue to support each other at every
opportunity.
•
,African
Diaspora Heritage Trail Conferences -
Gaynelle Henderson
•
,
International
Institute for Peace Through Tourism -
Louis D'Amore
•
,
Adventure
Travel and Trade Association- Shannon
Stowell, Chris Doyle
•
,
Pacific
Asia Travel Association (PATA) - Janet
Antonson
•
,
National
Tour Association - Lisa Simon
•
,
Society
for the Handicapped Traveler (SATH)
•
,
Corporate
Council on Africa (CCA)
•
,
United
States Tour Operators Association
(USTOA)
We are consistent - with the same
editorial group our magazine started with
in 1995
•
Muguette Goufrani (left) - Bilingual,
Africa born. Muguette has lived in more
African countries than any other editor or
writer we know. She plans to spend the
greater part of her time in Africa and is
currently living in Essaouira, Morocco and
Vancouver, BC, Canada.
We are seeking volunteers as
contributors, translators, fund raisers
and area representatives.
World
Travel Market, UK. This
outstanding event will feature prominently
in our Venues World Editions as it
attracts a large contingent of exhibitors
and participants from Africa.