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MARKETING
AFRICA TO ASIA
COTRI Products Catalogue
2010 COTTM, China's only
business to business
exhibition for outbound
tourism, is proud to support
COTRI, the world's leading
independent research institute on
Chinese outbound tourism. COTTM
is taking place 28-30 April 2010
at the China World Trade Centre,
Beijing. Chinese Outbound Quality
Label (COQ Label) Silver The primary goal of the label
is the sustainable improvement of
the product and service quality
of international tourism offers
for Chinese customers. COTRI Customized
Workshop Helps customers to sharpen
their knowledge of this
fast-growing market as well as
assists expansion and
optimization of existing and
future strategies. One day
workshop specially designed for
the needs of your company. COTRI China Outbound Clinic
(COC) This solution-orientated
two-hour session with COTRI
experts and a small group of
non-competing companies and
organizations, aims to discuss
their experiences and problems in
order to enhance their
understanding on this market. COTRI Consulting and
Coaching COTRI offers to make available
30 years experience with a wide
portfolio that includes analysis
and planning of products, product
adaptation, product development
and marketing planning, market
entry strategies, human resource
development and related fields;
if feasible in conjunction with
our worldwide COTRI network of
China outbound tourism experts.
Premium Content Website
Win-Chinese-Tourists.com www.win-chinese-tourists.com
provides the customer with many
valuable and useful entries, for
instance, a wide selection of
reliable statistics and graphs,
research papers, presentations,
video and audio files on Chinese
outbound tourism. Publications COTRI/ China Tourist Academy
(CTA): Annual Report of China
Outbound Tourism Development
2009/2010 The survey is edited by CTA,
which is a dedicated research
institute of China National
Tourism Academy (CNTA). The
English version is published in
cooperation with COTRI by Profil
Publishers (Munich). COTRI/PATA: Are You Ready?
For Chinese International
Travellers Gives you a detailed
introduction of the Chinese
outbound tourism business,
behaviour, their likes and
dislikes, as well as how to
provide superior services for
them from an insider point of
view.] COTRI Yearbook 2010 The COTRI Yearbook 2010 offers
a variety of articles from
distinguished scholars and
tourism experts from China and
other countries
The only business-to-business
exhibition in China dedicated to
the outbound travel market
China Outbound Travel & Tourism
Market (COTTM) recorded another
growth year for the ninth
consecutive time. Promoting
Africa Travel, Trade and Tourism
in China, Beijing, April 28-30,
2010 COTTM
welcomes record number of
visitors to only B2B outbound
travel show in China! COTTM is the
only business to business show in
China dedicated to the China
outbound travel and tourism
industry. This year COTTM was
proud to welcome Mr Xue Ya Ping,
the Deputy Director of Marketing
and Communications Department of
China National Tourism
Administration (CNTA) to the
Opening Ceremony and to cut the
ribbon. COTTM is supported by a
wide range of trade associations
such as the National Tour
Association, the Pacific Asia
Travel Association and the
European Tour Operators
Association, as well as numerous
Chinese and international media
partners. Over 200
Exhibitors from more than 50
countries attended to showcase
their countries, products and
services to a high number of
Chinese hosted buyers, who were
keen to secure the best
destinations and services for the
Chinese outbound market.
Exhibitors included Cambodia,
Czech Republic, Dubai, Egypt,
Ethiopia, Hungary, India, Macau,
Mexico, Mozambique, Peru,
Philippines, Poland, Slovakia,
Thailand, Tunisia to name a few.
The Cambodia Ministry of Tourism
said COTTM'09 offers the
opportunity to meet new clients
& a good chance to expose
Cambodia to the Chinese market,
and the Mozambique Tourism board
commented that COTTM offered Very
good service, Good space and was
a good business
opportunity. A new edition
to this years show was a COTTM
top tour operators debate, COTTM
has joined partnerships with
Beijing Jiedajiaqi International
Travel Service, Hua Yuan
International Travel, Air China
Travel Service, and Beijing UTS
International Travel Service Co,
who participated in the debate.
The title of the debate was How
to face Economic Challenges, and
gave helpful advice to help
different countries and companies
to overcome financial hardship;
the debate was attended by over
150 people. Mr Zhang Xiangming,
General Manager of Beijing
Jiedajiaqi International Travel
Service commented that COTTM
created an excellent platform for
Chinese tour operators and travel
agencies to meet outbound travel
and tourism products suppliers
from all over the world. Also we
are pleased to participate in
this valuable debate to show our
views to the market. Visitors were
clearly impressed and appreciated
the invaluable effort that COTTM
makes to facilitate the
burgeoning Chinese outbound
travel & tourism market.
Mr Tony
Wu, General Manager of
Outbound travel Centre, Jiang Su
China Travel Service said COTTM09
provided us a very valuable
platform to communicate with
outbound travel and tourism
products suppliers. Within 3 days
I have got so many products, such
as Tours to Kentucky Farms, Guam
Island, DPR Korean, and Slovenia,
which I am able to promote to the
Chinese consumers!
The
prestigious Chinese Tourists
Welcoming Awards also took place
as part of the 3 day show, hosted
by Wolfgang Georg Arlt, Director
of the German based COTRI. The
awards recognize the companies
and countries that go the extra
mile to accommodate Chinese
people and their specific
requirements when traveling
abroad. With a
reported 18.6% increase in
outbound travel in 2008, the
number of Chinese people
travelling abroad is growing at
an unprecedented rate. Wolfgang
Georg Alt comments, With more
than 50 million Chinese expected
to travel across the border in
2009, this is a market which is
no longer ignored. China is
already the biggest tourist
source market in Asia and Chinese
tourists are now the fifth
biggest spenders in international
tourism. COTTM provides a
valuable platform to find local
agents and establish new business
contacts and is not to be
missed! For more
information about the 2009 show,
and to enquire about the 2010
edition, please visit
www.cottm.com or email
jcarter@tarsus.co.uk.
Please contact us if you require
any photos At COTTM
you will have the best
possible promotional platform to
access the burgeoning Chinese
outbound travel and tourism
market. COTTM
is about Chinese outbound travel
COTTM is the only B2B event in
China entirely dedicated to the
China outbound travel and tourism
sector. COTTM
is about business. We only invite
Chinese outbound travel and
tourism professionals to visit
the show which creates the
perfect environment to conduct
business talks. The show is not
open to consumers. COTTM
is about meeting the key Chinese
buyers. 3,000 trade visitors
including 400 Chinese hosted
buyers from all over China
attended the show in 2008. What's
more, our detailed registration
process for all visitors ensures
that we keep the quality of our
audience relevant and high. We
anticipate that 4,000 visitors
will attend COTTM
2009. COTTM
is about effective planning.
COTTM's buyer driven appointment
system ensures that your three
days at the show are well
planned. COTTM is about
quality
service. The COTTM multilingual
team is always available to help
you plan your participation. The
venue where the show takes place
offers world class facilities and
we work with the best contractors
to ensure you receive the quality
service you would expect at a
prestigious international event
like COTTM. COTTM is about
learning. A comprehensive
learning programme which includes
workshops, conferences and
seminars ensures that everyone at
the show learns about the latest
trends and opportunities offered
by the Chinese outbound travel
sector. COTTM is about
networking. The COTTM exhibitor
and hosted buyers complimentary
cocktail reception is an
exclusive evening offering you
meaningful networking
opportunities. Why
Beijing? Beijing is a
natural host city for an
exhibition like COTTM. With a
population of over seventeen
million and a GDP per capita
amongst the highest in China,
Beijing is one of the major
outbound markets for travel and
tourism in China. It is the
country's political and cultural
centre and as a result enjoys a
high volume of citizens
travelling abroad whether it is
for official, business or leisure
trips. Travelling
offshore is even easier today as
the 2008 Olympic city now has the
biggest airport in the world.
Beijing is also the main hub for
Air China, the country's first
airline. What's more,
the head offices of some of the
largest Chinese outbound tour
operators &endash; including CITS
(China's largest outbound
operator), CTS, CYTS (one of the
few operators dealing with MICE
business), China Comfort, China
Peace International, Beijing UTS,
BTG International (also equipped
to deal with the MICE sector),
China Comfort and many more- are
in Beijing.
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