Africa
Travel Association's Prestige Magazine to publish a
"GRAND TOUR "OF SOUTH AFRICA" edition, with
long-term, year-round, worldwide distribution.
GRAND TOUR OF SOUTH
AFRICA SALUTES COUNTRY'S TENTH ANNIVERSARY OF
FREEDOM
PROFILE Submitted by David
J. Saunders
April 27, 2004 marked the
tenth anniversary of South Africa's first
democratic elections. In celebration of the first
decade of freedom, South Africans are preparing for
celebrations and also taking stock of the country's
achievements and collective experience since 1994.
The historic decision by the leadership of the
apartheid regime to dissolve itself and negotiate a
new South African government with the African
National Congress (ANC) eventually led to Nelson
Mandela being elected as the first black African of
an independent South Africa in 1994. The tenth
anniversary celebrations are therefore aimed at
uniting the country in recognizing the achievements
of South Africa and the consolidation of democracy
since April 27, 1994. To this end, an official logo
featuring the national flag and recalling the
election of 1994 has been commissioned and many
celebrations will be held over several months
leading up to April 27, 2004, to include both
formal and spontaneous popular events, in South
Africa and internationally.
While the government of
South Africa takes responsibility for the core
national events, the ultimate success of these
celebrations will depend on contributions from
every sector, with an overarching common framework
captured in the theme "Celebrating Ten Years of
Freedom: A People United for a Better South Africa
and a Better World". The government has emphasized
the importance of various political formations in
this important milestone event, and the need for
all South Africans to unite in this national
objective. The celebrations are therefore designed
to also provide an opportunity to consolidate the
emergence of the national identity as well as for
international positioning of South Africa. It will
be a period both for review of progress and for
assessing the challenges of the coming decade in an
effort to improve the quality of life for all South
Africans.
The government of South
Africa has specifically designed a strategic
framework to mark the tenth anniversary on April
27, 2004 by highlighting the following
characteristics of this vibrant young democracy as
follows: (a) mark the end of the first decade of
freedom and the beginning of the next decade; (b)
recall the action of the South African people in
1994; (c) be a time to celebrate, review progress,
build a better and more united South Africa, assess
challenges in alignment with NEPAD, UN Millennium
Development Goals, Africa's Renaissance and a
better world; (d) celebrate constitution and
consolidate legitimacy of democratic state; (e)
consolidate the emergence of national identity and
consensus on projecting selves to the world; (f)
bring opportunity for international positioning and
marketing; and (g) reinvigorate transformation of
solidarity in struggle into partnership for
reconstruction and development. The celebrations,
culminating in April 27, 2004 will include: (a)
formal ceremonies and spontaneous popular events;
(b) national and international, incorporating
programs of South Africa missions in national
plans; (c) contributions from every sector; and (d)
happening over many months.
Since the achievement of
democracy in 1994, the government of South Africa
has made steady progress in enhancing its national
pride by addressing apartheid's legacy of
inequality and poverty. This has required the
development and implementation of concrete programs
for expanding service delivery and eradicating the
socioeconomic disparities within South African
society; encouraging sustainable economic growth in
a highly competitive and volatile global setting;
consolidation of democracy and culture of human
rights; and for South Africa to play its part to
the fullest in promoting development, peace and
democracy in the southern African region, the
African continent and the world as a whole. Since
1994, South Africa has enhanced its status as the
most advanced economy on the African continent by
consistently pursuing sound and prudent economic
policies. However, while the country is rich in
natural resources and has an economy which in many
ways displays highly developed features, there
still exist disparities in the distribution of
wealth, joblessness and poverty with serious
implications for broader sociopolitical policy
directions.
In today's South Africa you
will find a nation of creative, productive,
generous and hardworking people, determined to make
South Africa an example of the best that humanity
can attain. Over these past ten years, South Africa
has been able to overcome the seemingly
insurmountable challenges and difficulties of the
past, and will keep overcoming challenges that it
faces, finding solutions to whatever is thrown at
it. In addition, while South Africa seeks to deal
with its own domestic challenges, it remains
involved in matters relating to the development of
Africa, the southern African region and the world,
recognizing that no particular country can solve
its own problems or achieve lasting prosperity in
isolation. Consequently, South Africa is firmly
convinced of the need for the African continents
recovery, as a prerequisite for the reconstruction
and development of its own nation. South Africa's
commitment to doing whatever it can within its
capacity to promote this is reflected in its
efforts around the development of the New
Partnership for Africa's Development (NEPAD), its
active participation in the African Union (AU), and
in the mobilization of support within the
industrialized world for a sustained partnership
for Africa's recovery.
South Africa also strives to
improve regional economic growth and development
through the Southern African Development Community
(SADC), a structure that seeks to promote
conditions for regional peace and security,
sectoral cooperation and an integrated regional
economy. South Africa is a proud member of SADC,
and its foreign policy with regard to the region,
reflects a commitment to close diplomatic, economic
and security cooperation and integration, adherence
to human rights, the promotion of democracy, and
the preservation of regional solidarity, peace and
stability. South Africa definitely believes that it
can continue to play a significant role within SADC
by offering technical and financial assistance,
with a view towards capacity-building as a major
instrument for promoting economic development,
peace and stability, democracy and the African
Renaissance on a regional scale.
Country Profile: The
Republic of South Africa is a democratic nation
with President Thabo Mbeki as the current head of
state. In April of 2004, the African National
Congress (ANC) won a third major victory during
national elections and received a majority position
of two-thirds membership in Parliament. The
Republic of South Africa is located at the
southernmost tip of the African continent and is
roughly twice the size of the state of Texas. It is
bordered on the north by Botswana and Zimbabwe, on
the east by Mozambique, with its eastern and
southern coastline bordered by the Indian Ocean, on
the west by the Atlantic Ocean, and on the
northwest by Namibia. It is also the only country
on the African continent to share its coastline
with two oceans. In addition, located within its
borders are the two countries, Lesotho and
Swaziland.
South Africa has nine
provinces as follows: Limpopo (formerly Northern
Province), Gauteng, Mpumalanga, KwaZulu-Natal, Free
State, Eastern Cape, Western Cape, Northern Cape,
and the Northwest Province. The main cities of
South Africa are: Johannesburg (Economic Capital)
with an estimated 2 million inhabitants, Cape Town
(Political Capital) with an estimated 3 million
inhabitants, Durban with an estimated 1 million
inhabitants, Pretoria (Administrative Capital) with
an estimated 1 million inhabitants, as well as Port
Elizabeth, Bloemfontein (Judicial Capital) and East
London. The total estimated population of South
Africa is 43 million with more than 70% of the
population comprised of black African heritage with
another estimated 13% whites, 8.5% colored, and
2.5% East Indian. Two-thirds of the black South
Africa people belong to the Nguni group and speak
Xhosa, Zulu, Swazi and Ndebele. The remaining
belongs to the South, North and West Sotho
(Tswana), the Tsonga, and the Venda. The coloreds
are a mixed race of people and the Indians are the
descendants of indentured laborers brought to the
Natal area by Britain in the 1860s to work on sugar
plantations. There are ten official languages
spoken to include English, Ndebele, Pedi, Sotho,
Swati, Tsonga, Tswana, Venda, Xhosa and Zulu. It
should be noted that Afrikaans (the 11th official
language) is still widely spoken in South Africa
although there is sensitivity to this national
language from a cultural and historical
aspect.
Economic Profile:
Rated by the United Nations as one of the world's
top 25 industrialized nations and by the U.S.
Commerce Department as one of the few select Big
Emerging Markets (BEMs), South Africa offers great
potential for exporters and investors with the
right products, resources and commitment. South
Africa has a substantial and sophisticated market
with significant growth potential, well-developed
financial institutions and capital markets, first
rate communication and transportation linkages and
readily available, inexpensive electrical powers
and raw materials. In addition, South Africa offers
easy access not only to neighboring markets but
elsewhere in Africa. The currency of South Africa
is the Rand (ZAR) with one Rand currently equal to
6.43 U.S. dollars. South Africa is the leading
economic power on the African continent which
represents approximately 40% of the total
industrial production.
This relative economic
wealth is to a large degree founded on large
mineral reserves which is located in diverse
geological formations. Several of its areas of
production are among the top in the world: precious
metals (gold, platinum and associated metals), as
the world's number one producer; coal, as the
world's number four producer; rough diamonds, as
the world's number five producer with almost ten
percent of the world's production. South Africa's
gold is an estimated forty percent of the world's
gold reserves and the country is also the world's
largest producer of platinum and chromium. Another
fascinating note is that while South Africa
possesses no hydrocarbons, it is the only country
in the world to produce oil from coal on a
commercial scale. Agriculture and forestry accounts
for an estimated five percent of GDP with an
estimated thirteen percent of total employment; the
mining industry accounts for an estimated eight
percent of GDP; and the manufacturing industry
accounts for more than thirty-two percent of
GDP.
In South Africa,
considerable industrialization takes up more that
one-third of employment with the manufacturing
industry producing a wide range of consumer goods,
including food products, textiles, footwear and
clothing, metal and chemical products, and paper
and paper products. The production of capital goods
such as machinery, transport and electrical
equipment is also expanding. South Africa's major
trading partners are the European Union, the United
States, United Kingdom, Germany, Italy, Japan and
France. The South African government sees its broad
goals as the creation of a strong, dynamic and
balanced economy; the elimination of poverty;
meeting the basic needs of every South African;
development of human resources; protection against
racial or gender discrimination in hiring,
promotion and training; the development of a
prosperous and balanced regional economy in
southern Africa; and its integration into the world
economy.
Most recently, the United
States has been the number one foreign investor as
well as the most important trading partner to South
Africa. In February of 1999, the United States and
South Africa signed a Trade and Investment
Framework Agreement (TIFA) which was the first of
its kind in sub-Saharan Africa. In addition, South
Africa has benefited greatly from its participation
in the African Growth and Opportunity Act (AGOA).
South Africa's exports to the United States consist
of a more diversified range of not just raw
commodity products but high-value added products
with motor vehicles being a very important
component. Currently, South Africa is the second
largest beneficiary from participation with AGOA
and is also a member of the South African Customs
Union (SACU) which is involved in negotiations with
the United States on a SACU Free Trade Agreement
(FTA).
South African
Airways, the nation's flagship airline carrier
has been in operation for more than seventy years,
and provides direct flights into South Africa from
the United States (New York and Atlanta) on a daily
basis as well as servicing a myriad of African
nations from Dakar, Senegal to Cape Town, South
Africa to Nairobi, Kenya. South African Airways
also provides connecting flights throughout Europe,
Asia, Australia and South America. South Africa and
has three international airports: Cape Town which
ranks 3rd in Africa with more than 4.5 million
passengers in 2000 and also ranks 9th for freight
shipment; Johannesburg which ranks 1st in African
transport with more than 11 million passengers in
2000 and 1st for freight shipment; and Durban which
ranks 9th in Africa with more than 2.5 million
passengers in 2000. To learn more about South
African Airways, please visit their website at
HYPERLINK "http://www.flysa.com
South Africa also has seven
international seaports (with three South African
seaports ranked among the top six on the continent
for shipping traffic including several specialized
ports: Saldanha, Richard's Bay (1st in Africa) and
Durban (4th in Africa as well as the number one
container terminal in Africa with 70% of the
container shipping traffic). South Africa's modern
and extensive transportation system (airways,
railways, roadways and shipping) places it in the
company of top industrialized nations and a number
of southern African nations use this network to
move their imports and exports. In addition, South
Africa is known for its world-famous luxurious Blue
Train and Rovos Rail systems which service most
major cities in South Africa.
Developmental
Challenges: Eradicating apartheid's legacy of
poverty and inequality requires a targeted program
of action focused on the social enhancement of
especially the most disadvantaged in South African
society. It combines direct poverty alleviation
programs with the broadening of access to social
services and infrastructure, housing,
electrification, social development, health,
education, water, telecommunications, sport and
recreational facilities. The successful transition
to democracy in South Africa since 1994 has been
accomplished by implementing improved economic
performance ñ sustained economic growth,
significant capital inflows, a growing export
sector, and an improved business and consumer
confidence. Special attention is also being paid to
supporting small, medium and micro-enterprises
(SMMEs) as well as black economic empowerment which
is a focus in government's endeavors to promote
economic growth and development to a previously
disenfranchised segment of society.
Another serious concern
impacting the continued growth and development of
South Africa is improving the nation's public
health conditions. The government takes a
comprehensive approach to the health challenges
facing the nation, to ensure an effective response
to all infectious diseases and an effective impact
on the overall general public health of the nation.
South Africa has made a concerted commitment toward
providing basic health care as a fundamental right,
and the government's health care policy seeks to
provide health care that is affordable and
accessible to all of its citizens. Most
importantly, the government has instituted a five
year HIV/AIDS strategic plan as the basis for a
comprehensive government campaign to combat the
HIV/AIDS pandemic. Central to this campaign, which
places a special emphasis on prevention and
awareness along with care and treatment, is the
Partnership Against AIDS in which all sectors of
the society are joined with government, and which
is now embodied in the South African National
Council
Tourism Profile: The
government of South Africa invites you to come and
be dazzled by a kaleidoscope of cultures, scenery,
wildlife and history stretching back to the origins
of man. South Africa is affectionately known as
ìA World In One Country" alive with
possibilities for the tourist, investor and
entrepreneur alike. In the year 2000, almost six
million tourists and foreign visitors brought in an
estimated $2.5 billion in revenues to South Africa.
South Africa is a vast land of varied terrain
ranging from arid desert to lush coastal plains,
from low bush country to high mountain ranges. A
huge variety of natural attractions are available
including wildlife safaris, historical sites,
golden beaches and areas of spectacular beauty. In
addition, the richness of the country's multiethnic
heritage offers a fascinating blend of cultures and
traditions and thus an amazing variety of arts and
crafts, such as wood carvings and beadwork, jewelry
made from locally-mined gold, diamonds and
semiprecious stones.
South Africa offers a full
range of accommodations to include budget and
luxury hotels, guest and country houses, bed and
breakfast establishments, resorts and private game
reserves. South Africa's sights and sounds will
awaken your senses because of its great diversity
of natural flora and fauna, geographical
landscapes, historical and cultural heritage. But
most important of all is its diverse range of
people that are the true wonder of the nation and
it is through the people of South Africa that any
tourist will come to fully appreciate their
experiences as they explore the treasures of the
past, the triumphs of the present and the dreams of
the future. South Africa is definitely a land of
contrasts ñ here you will find city dwellers
living a fast-paced cosmopolitan lifestyle and
rural tribe members who still continue to live much
as their ancestors did hundreds of years ago. South
Africa is full of vibrant art, cooking, music and
architecture blended between rich traditions and
cultural influences from around the world. And most
exciting of all, you will experience people who are
building a new South African society even as they
preserve the vitality of a complex and vivid
past.
There are far too many
tourist attractions in South Africa to properly
list in this article, but to mention just a few you
have: Johannesburg which was originally a booming
mining camp and is today a thriving metropolis with
ample opportunities for business and entertainment.
It is the commercial hub of the country and also
features the significant cultural and historical
aspects of Soweto. Nearby Johannesburg is Pretoria,
the seat of government as well as 'Sun City' and
the 'Palace of the Lost City' which offers vast
entertainment and sports resorts built in the
crater of an extinct volcano; Cape Town, which is
fondly referred to as the 'Mother City' of South
Africa which has the world famous landmark Table
Mountain, which forms a dramatic backdrop to this
vibrant and cosmopolitan city. In Cape Town you can
wander around the Victoria and Alfred Waterfront
and enjoy the many shops, restaurants, bars,
theaters, and museums. Nearby, you can explore the
wine lands to sample the vintages and see the
picturesque towns of the region as well as drive
along the coastal Garden Route and view the
breathtaking scenery.
Also, not to be missed is
the UNESCO World Heritage Site of Robben Island,
which was once the infamous prison of Nelson
Mandela and many other freedom fighters during the
apartheid regime which has now been made into a
national museum. In addition, there is the Kruger
National Park (KNP) which is regarded as one of the
world's finest examples of wildlife management and
the home of the 'Big Five' ñ the elephant,
rhinoceros, lion, leopard and buffalo ñ as
well as home to a variety of other fascinating
habitats in which these animals live. KNP, the
crown jewel of South Africa, is the oldest national
park on the African continent as well as one of the
top ten national parks in the world. Another
interesting site is the Drakensburg Mountain Range
which is a region of lofty peaks and unusual rock
formations split by rivers and waterfalls. The
Drakensburg is a haven for nature lovers,
particularly hikers and mountaineers. The view from
the surrounding countryside is truly magnificent.
Overall, South Africa is very much an activity
destination and there is a wide range of options
available. Scuba diving, snorkeling, deep sea
fishing and yachting along the coasts, white-water
rafting, bungee-jumping and hot air ballooning for
the thrill seekers, mountaineering, hiking and
horseback riding in the mountains, cultural
heritage experiences in the various townships and
villages of the country to include the beehive huts
of the Zulu people, to the Ndebele artwork and
jewelry to the traditional dress of the Xhosa
people ñ the possibilities are endless. To
learn more about these tourism attractions and many
others you can visit the South African Tourism
website at HYPERLINK "http://www.southafrica.net
Venue International
Professionals, Inc. (VIP) is an African-American
owned, full-service travel and tourism company
based in the Washington Metropolitan Area
specializing in travel and tourism destinations to
the Continent of Africa. For more information about
VIP, contact Helen C. Broadus, President of VIP at
1-877-TO-VENUE [TOLL FREE]; (301) 856-9188
[VOICE]; (301) 868-2218 [FAX];
HYPERLINK "mailto:vipinc@erols.com"
vipinc@erols.com [E-MAIL]; and/or visit
VIP's Website at HYPERLINK "http://www.venuetravel.com
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