SOUTH AFRICA LAUNCHES THE
MANDELA TOURIST TRAIL
“The passing of South Africa’s first
democratically elected president, Nelson
Mandela, in December 2013 sparked a global
outpouring of grief. The world paused as we
collectively reflected on the life of this
phenomenal man and celebrated what he had
achieved, not only for South Africa, but for
mankind. Most of the places associated with
his life’s journey teemed with visitors who
dedicated private notes and flowers as
tokens of respect and remembrance as South
Africans and, indeed, the world tried to
come to terms with the loss of the founding
father of the nation,” Minister Van
Schalkwyk said as he spoke today at an event
at Drakenstein Correctional Centre (formerly
Victor Verster Prison) in Cape Town – the
last place where Nelson Mandela was held
captive before he took his first steps to
freedom on February 11, 1990.
South Africa’s Minister of Tourism,
Marthinus van Schalkwyk, today launched
“Madiba-inspired tourist attractions” – a
travel map that encourages tourists from
around the world to come to South Africa to
walk in former president Nelson Mandela’s
footsteps.
“To make it as easy as possible for people
to personally experience Mandela’s story, we
have developed the ‘Madiba-inspired tourist
attractions’ map, which encapsulates the key
points on his life’s journey,” Van Schalkwyk
said.
Developed by South African Tourism in
partnership with the Nelson Mandela
Foundation, the map highlights tourist sites
as well as general places of interest in the
four main provinces that defined Mandela’s
life. These include the Eastern Cape, where
he was born, grew up and attended Fort Hare
University; Gauteng, where he worked as a
human-rights lawyer and became instrumental
in South Africa’s political struggle;
KwaZulu-Natal, where he was captured, and
the Western Cape, where he was imprisoned
and ultimately freed.
Since Mandela’s release from prison in
February 1990, a number of world-class
museums, monuments and precincts have been
developed to bring his story to life and to
cater for the demand to better understand
South Africa’s history.
The “Madiba-inspired tourist attractions”
map includes well-known attractions such as
the UNESCO world heritage site Robben
Island, where Mandela was imprisoned, and
Mandela’s house on Vilakazi Street in
Soweto, which is the only street in the
world to have had two Nobel peace prize
winners, Nelson Mandela and Desmond Tutu, as
residents. It also features some of the
lesser-known attractions, such as the
Kliptown open-air museum, also in Soweto,
which marks the spot where the Freedom
Charter was adopted by the Congress of the
People, as well as the Nelson Mandela youth
and heritage center in Mandela’s childhood
home, Qunu, where he was of course buried as
well.
“Mandela’s integrity and spirit of hope,
reconciliation and love have touched the
lives of millions of people. This year, we
celebrate 20 years of democracy and freedom,
and we look forward to welcoming many
tourists from around the world to share the
South African story and Mandela’s legacy
with us. Not only was Nelson Mandela an
incredible man and leader, but he remains a
truly global icon. Since 1994, visitors from
all corners of the globe have come to South
Africa to seek out the places that shaped
his remarkable life. His name alone put
South Africa on the map; today, we are
returning the favor in a literal sense.”
In 1993, the year before Nelson Mandela
became South Africa’s first democratically
elected president, South Africa had 3.4
million international arrivals. In 2012,
South Africa welcomed 13.5 million people to
the country, of whom close to 9.2 million
were tourists (people who spent one or more
nights here).
“The numbers aside, though, what has perhaps
been the greatest legacy for tourism is that
Mandela has encouraged people from all
corners of the globe to come and experience
South Africa for themselves. It is thanks to
his vision and principles that our tourism
industry has grown as much as it has since
our first democratic elections 20 years ago
when he was elected president of South
Africa,” Van Schalkwyk added.
“It is also thanks to him that the world now
knows South Africa for more than just our
incredible wildlife, amazing scenic beauty
and excellent value for money. Since 1994,
the world has come to realize that what
really sets this country apart is Mandela’s
people, whose warmth and hospitality leave
all who visit us touched by the ‘Madiba
magic,’” the Minister concluded.
The “Madiba-inspired tourist attractions”
map has been made available to trade
partners in South Africa and around the
world to make it as easy as possible to
package Madiba-inspired itineraries. The map
is also available online at www.southafrica.net
EDUCATIONAL TRAVEL TRADE SHOW FEATURES 30
AFRICAN SUPPLIERS
SOUTH AFRICAN AIRWAYS
AND ON SHOW SOLUTIONS BRING THE AFRICA
SHOWCASE TO THE U.S
Aug 25, 2014
FORT LAUDERDALE, Fla. and JOHANNESBURG:
South African Airways (SAA), Africa's most
awarded airline, and South Africa-based
event specialist, On Show Solutions, have
raised the bar this year for their popular
trade show with an increase in exhibitor
numbers and an enhancement to the format.
The Africa Showcase features suppliers from
across Southern and East Africa that
represent hotels, safari lodges, destination
tourism organizations and other attractions
that are popular with travelers from North
America. The Africa Showcase will be held
this year in San Francisco, CA.; Denver, CO;
Fort Lauderdale, FL.; and Stamford, CT.
The Africa Showcase is designed for travel
specialists who book vacations to Africa, to
discover new hotels and safari products and
learn the latest trends to increase sales to
this lucrative travel segment. "This year
the buyers are in for a treat," said Amanda
Margison, co-owner of On Show Solutions.
"We've had huge demand from the industry to
participate, encouraging us to increase the
showcase to 30 suppliers while keeping our
focus on the quality of products we
feature."
In addition to its successful trade evening
format, SAA and On Show Solutions have
introduced VIP buyer encounters in San
Francisco, CA and Fort Lauderdale, FL. These
dedicated events create an additional
opportunity for top African producers to
meet suppliers through scheduled
appointments.
"We have worked hard to source the right
profile of buyers to ensure the quality of
the business interaction at all of our
events," said Stroebel Bekker, Vice
President of Sales for South African Airways
in North America. "As knowledge of Africa
deepens and the market matures, we believe
that the showcase needs to evolve to deliver
maximum business."
The Africa Showcase is the largest travel
trade event in North America featuring
exclusively African products. The show is
designed to be both educational and
entertaining, with attendees being immersed
in the food, culture and experiences that
they will be selling. Now in its 6th year in
the U.S., On Show Solutions and SAA have
created a winning partnership to bring
together the right buyers and right
suppliers to boost sales to Africa.
The dates and venues for the 2014 Africa
Showcase are:
Sept. 9:
San Francisco, CA
Sept. 11:
Denver, CO
Sept. 15:
Fort Lauderdale, FL
Sept. 17:
Stamford, CT
TOURISM
ENRICHES
Record High as
South Africa Celebrates World Tourism Day
2006
Writes
Edwin Sipho Rihlamvu
"Once
again South Africa has emerged as a star
performer in the world tourism arena. Even
though the Soccer World Cup is four years
away, we are already seeing benefits from
our elevated international profile. This
is reflected in our first quarter tourism
performance for 2006" said the ecstatic
Marthinus van Schalkwyk, Minister of
Environmental Affairs and Tourism, at a
cultural event to embrace the 24th World
Tourism Day. The celebration was held at
Emaweni Resort in Nelspruit, Mpumalanga on
Wednesday, 27 September 2006 and was
attended by senior members of the
Department of Environmental Affairs and
Tourism, South African Tourism, and
partners from the tourism
industry.
As the
twenty-fourth World Tourism Day was
celebrated, hosted by Algeria, South
Africa was enjoying a particular niche,
for the country had tangible proof to show
what impact tourism does have on its
economic outlook. Not so long ago the
Accelerated Shared Growth Initiative of
South Africa (ASGISA) identified tourism
as one of the key catalysts to the
realization of the country's 6% economic
growth by 2014. Given the trends that are
currently obtaining, it does appear that
tourism would surpass that expectation by
a very large margin or at most reach that
target soonest.
To
confirm this assertion, the Minister said:
"With just over 2.7 million arrivals from
January to April, this is the first time
we have broken through the 2.5 million
mark in the first four months of the year.
This figure compares very favourably with
our first quarter arrivals of 1998, which
stood at just over 1.8 million. We have
seen a 16% increase in arrivals across all
territories compared to the same period
last year, which translates into almost
377 000 more visitors".
In
order to sustain this growth and
contribute to the goals of ASGISA, the
Minister recognized the importance of
continuous investment in skills, and in
that regard announced that a comprehensive
tourism skills audit is underway. The
objective of this undertaking is to
"ensure that the industry does not run
into capacity constraints, by improving
the alignment between the skills generated
by tertiary institutions and those most
needed by industry".
However,
this good news is not only confined to
South Africa but indeed a recent African
phenomenon. According to the UNWTO, Africa
has been one of the strongest growth
markets, with most destinations showing
consistently above average increases in
arrivals and receipts. Between 2000 and
2005, international tourist arrivals to
Africa increased from 28 million to 40
million - an average growth of 5.6 % a
year, compared to a worldwide 3.1 % a
year. In the same period Africa's
International tourism receipts doubled
from US$ 10.5 billion to US$ 21.3
billion.
UNWTO
Secretary General Francesco Frangialli
recently said "This surge in African
tourism clearly shows the great potential
of our sector of the economy to help trade
and development in the region
...
Africa can have substantial comparative
advantage with its wildlife, nature,
heritage and climate. An advantage which
could, if nurtured, allow the world's
poorest countries to compete in this
dynamic export sector"
South
African Tourism CEO Moeketsi Mosola said:
"The continued growth in arrivals to South
Africa is hugely encouraging and highly
commendable. It is a clear reflection of
the industry's hard work and the dedicated
partnerships between tourism authorities
and the tourism trade".
Meanwhile,
a recent study has shown that while most
tourists' head for South Africa's beaches
and safari parks, many African visitors
forego the natural wonders for shopping
malls. The majority of this market hails
from Lesotho, Swaziland, Botswana,
Zimbabwe, Mozambique, Namibia, Zambia and
Malawi injecting $20-billion
(R2,8-billion) per year into the local
economy.
Spinning
the crystal ball for 2006, the Minister
Van Schalkwyk predicted "Our first quarter
figures indicate that we are well on
target to surpass last years record
tourism arrival figure of 7.3 million".
Indeed, Tourism Enriches.
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