|
|
|
|
|
TANZANIA TARGETS BRITISH TOURISTS THROUGH
SPORTS
By Apolinari Tairo Oct.07, 2013
Looking to attract more Britons and other European
tourists, Tanzania has gone into partnership with
Sunderland AFC in tourism promotion campaign.
During the recent Barclays Premier League in London,
Sunderland AFC players wore special t-shirts Tanzania’s
tourist images and catchwords ahead of the clash with
Liverpool.
Sunderland AFC players took to the field in the pre-game
warm up sporting shirts emblazoned with the “Visit
Tanzania” logo as part of the ground breaking campaign.
The team has already developed close links with
Tanzania, through providing technical and practical
support to the development of the football academy
project, the first of its kind in the country.
The project will see thousands of youngsters benefit
from a joined up approach combining football, education
and community engagement, harnessing the knowledge and
expertise of Sunderland AFC and its own successful
Academy.
Sunderland AFC Chief Executive, Margaret Byrne, said,
“We are delighted to further strengthen our links with
Tanzania with this exciting new partnership.”
“We are very much looking forward to working with the
people of Tanzania to promote their beautiful country to
a wider audience and to also support the development of
its football infrastructure,” Byrne added.
Managing Director of the Tanzanian Tourism Board, Dr.
Aloyce Nzuki, said Tanzania his Board was pleased to be
working in partnership with Sunderland AFC, a club with
a growing reputation in the African continent.
“We recognize the power of the Barclays Premier League
in terms of global reach and aim to utilize this passion
to showcase Tanzania and what we have to offer,” Dr.
Nzuki said.
“Our largest proportion of visitors are generated from
the UK and we look forward to working with Sunderland
AFC to grow this over the coming years," he noted.
Tanzania has become the official destination partner of
Sunderland AFC.
Tourism is a key factor in the upward growth of the
Tanzanian economy and the partnership aims to use the
global reach of the Barclays Premier League to promote
the country as a tourist destination, Dr. Nzuki said.
Premier League football is watched in over 200
countries, with accumulative audience of a phenomenal
4.7 billion, making it the most watched sporting league
in the world.
Tanzania enjoys some of the world’s most beautiful
landscapes including three of Africa’s natural wonders,
Mount Kilimanjaro, the Serengeti National Park and the
Ngorongoro Crater of which officials are hoping to
attract the Premier League fans.
This partnership will provide an unrivalled opportunity
for us to showcase Tanzania to the world, he noted.
Sunderland AFC has established itself as one of the most
recognized English clubs across Africa in recent
seasons.
The team has been linked up with Invest in Africa in
January 2012, affording a springboard to the
ground-breaking not-for-profit initiative to promote
Africa as a leading investment destination and actively
challenge misconceptions about investing in the
continent.
TANZANIA
INAUGURATES NEW $56 MILLION DOLLAR STATE-OF-THE-ART SPORTS
STADIUM IN DAR ES SALAAM
Focus on
Sports Tourism with 2010 Soccer World Cup in
Africa
( February
11, 2008) The completion of an ultra-modern,
60,000 capacity sports stadium in Dar es Salaam, Tanzania,
part of a new national sports complex, is expected to usher
in an exciting and successful new era of sports
tourism in Tanzania. The $56 million dollar stadium was
funded largely by the government of China. Other
facilities in the new national sports complex include the
Main Stadium, Warming-up Ground, In-door Stadium, Sports
Theater, Olympic Standard Swimming Pool, Sports
Village/College and Training Grounds.
Begun
two years ago, the stadium is the most spectacular in the
region, built to the highest FIFA and Olympic
specifications. The latest advanced technology was used in
its construction by the Beijing Construction Engineering
Group Company. Comfort for spectators and optimal conditions
for players were paramount in the stadium's design and
construction.
Timing
of the Dar Es Salaam Stadium was predicated to coincide with
the 2010 World Cup Tournament to be hosted by the Republic
of South Africa. This selection represents the first time
that the prized games will be played in Africa. Huge
audiences throughout the world follow the World Cup, with
sports tourism positively impacting not just the host
country but the region. There are daily direct flights from
South Africa to Tanzania for those who want to do pre or
post game safaris to Tanzania.
"Dar
Es Salaam, the commercial capital of East Africa, is an
ideal place for this magnificent facility," comments Hon.
Prof. Jumanne Maghembe, Minister of Natural Resources and
Tourism. "The city has efficient transport systems and
excellent accommodations and dining options. It will
provide us with an excellent opportunity to host world
sporting events in the future. It will also help our
own Tanzanian teams, providing them with a competitive edge
in world sports."
Peter
Mwenguo, Managing Director of the Tanzania Tourism Board
(TTB), predicts that the opportunities for sports tourism in
Tanzania -- a safe, friendly and democratic republic -- can
be monumental. "This year, tourism based on our famed
tourist sites such as Mt. Kilimanjaro, the Serengeti, the
Ngorongoro Crater, the Selous and the Spice Islands of
Zanzibar, is expected to yield about $1 billion dollars to
our economy &endash; an increase e of $862 million from last
year. With the new sports complex, we expect sports
tourism to add significantly to this number in the years to
come."
The
stadium's outstanding features include the roof that extends
inward covering uppermost seats. It offers good views
without obstructions for fans and it helps to capture the
roar of the crowd, heightening the drama and atmosphere in
the stands.
There
are 114 CCTV cameras fitted around the stadium, a lavish VIP
lounge, 600 car parking spaces, public address system, an
electronic scoreboard and five main gates.
Seats
are numbered with each having enough legroom and there are
separate zones for VIPs and members of the press. There are
escalators in the VIP lounge to access the highest
tiers.
Recently,
the concept of Sports Tourism has represented major impetus
in economic growth in many countries. More fans are willing
and able to travel to see special and interesting games and
players, and to visit other sites within the host
country.
About
Tanzania
Tanzania,
the largest country in East Africa, is focused on wildlife
conservation and sustainable tourism, with approximately 25
% of the land protected by the Government. It boasts 14
National Parks and 34 game reserves. It is the home of the
tallest mountain in Africa, the legendary Mt. Kilimanjaro;
The Serengeti, named in October, 2006, the New 7th Wonder of
the World by USA Today and Good Morning America; the world
acclaimed Ngorongoro Crater, often called the 8th Wonder of
the World; Olduvai Gorge, the cradle of mankind: the
Selous, the world's largest game reserve; Ruaha, now the
largest National Park in East Africa; the spice islands of
Zanzibar; and seven world Heritage Sites. Most important for
tourism, the Tanzanian people are warm and friendly, speak
English, although Kiswahili is the national language, and
the country is an oasis of peace and stability with a
democratic and stable government.
For
more information about Tanzania visit
www.tanzaniatouristboard.com;
PHOTO
ATRTACHED:
$56
Million Dollar State of the Art Sports Stadium just
completed in Dar es salaam, Tanzania
Editorial
contact in the US:
Karen
Hoffman / Fran Levine,
The
Bradford Group,
Tel:
(212) 447-0027; Fax: (212) 725 8253
Email:
Tanzania@bradfordglobalmarketing.com/
bradfordmktg@aol.com
|
\
