Excerpts
from Africa Travel Magazine's
ATA 8th Cultural Ecotourism Symposium Edition
(2004)
Editorial by Jerry W. Bird
President Museveni's honored presence at the
official opening of the Africa Travel Association's
8th Cultural and Ecotourism Symposium in Uganda
sets the stage for many rewarding experiences and
achievements to come. The Uganda President's
biography in our magazine's center section
illustrates his dedication, untiring effort and
wise stewardship. Uganda is on the move!
As
ATA members, we are proud to be here in Kampala on
the eve of our 30th Jubilee, to welcome Uganda as
partners in this diverse and growing organization.
ATA delegates, from the USA, Canada and 15 African
countries, include tourism ministers and government
officials, travel agents, tour operators,
hoteliers, airline executives and media. According
to the Uganda Tourist Board, the country attracts a
special type of visitor; one who recognizes the
value of an authentic African experience.
The
following excerpt from the UTB web site puts it
into perspective. "Uganda has a rich tourism
history, indeed we were one of the very first
popular destinations on the entire continent of
Africa. In 1907 we were visited by no less than
Winston Churchill. His discriminating and
perceptive analysis of what Uganda has to offer was
recorded in My African Journey, where he wrote
'Uganda is truly the Pearl of Africa.' Uganda has
lost none of its beauty, its magic, or its people's
well-earned reputation for hospitality, modesty and
friendliness. With the trials of independence and
civil war now long past, Uganda has once again
opened its doors to tourists. Over the past three
years there has been much work done here by The
Ministry of Tourism, through its associated
agencies the Uganda Tourist Board and the Uganda
Wildlife Authority, to sow the seeds of a brand new
conservation-based form of sustainable
tourism."
More
to come!
This
issue of Africa Travel Magazine is a what we call a
DOUBLE WHAMMY - the second part appears early in
2005, with much more news, views, maps and photos.
The follow-up on Uganda will be a commentary on
what ATA members, partners, media and guests saw,
experienced and learned during their stay in
Uganda. Africa Travel Magazine's readers will view
a gallery of photos from the event and on the
exciting post event tours. This will be powerful
ammuntion for ATA's travel professionals as they
prepare for a record year of marketing Africa
travel and tourism in North America. Africa Travel
Magazine salutes Uganda and welcomes her into the
family of nations represented by the Africa Travel
Association. For an up-close, inside look at ATA
activities, visit our web site and read "Hands
across the Ocean," which outlines our progress
since day one in the mid 70s.
www.
africa-ata.org/hands.htm
Our
30th Jubilee will Showcase Africa to the
World!
by
Jerry W. Bird
Why
shouldn't we be upbeat! This venue in Uganda
signals a landmark in the history of travel, trade
and tourism, linking the great continents of Africa
and North America. Like the lyrics from a popular
song, "Getting to know you - getting to know all
about you," travel agents, government officials and
enterprising business executives from both sides of
the ocean are brought closer together through the
untiring, hands-on efforts of the Africa Travel
Association. This Symposium in Uganda is a
pre-launch of our Jubilee, as ATA marks 30 years
since the association was founded by a group of
travel agents led by Murray Vidockler, CTC, (dec.).
The first ATA Congress was held in Nairobi, Kenya
and we return May 15-20, 2005. Flying here, from
across the USA and Canada, mostof our travel agent
members have made it their life's mission to get to
know Africa. Some explore their ancestral "roots,"
making numerous visits to all corners of the
continent, followed by organized tours in
partnership with local agents and suppliers. Those
partnerships are the real benefit to Uganda's
participation in ATA. Encouragement and much
assistance has been provided by government agencies
such as the Uganda Tourist Board.
A
new ATA chapter in Uganda's success story, led by
Mrs. Suzan Muhwezi, will be of key importance in
opening the doors to tourism from North America. We
salute all of the new ATA members from this
wonderful country; one that is rich in attractions
and famous for the hospitality of its
people.
Showtime
2005
A
powerful, colorful, media-active "Africa Travel
Jubilee Showcase" will take place from coast to
coast in the USA and Canada, starting in January,
2005 with"Adventures in Travel Expos" in Chicago,
New York and Washington, DC, followed by similar
events in other major markets . Here's where Uganda
and other ATA member countries can take center
stage and benefit from the action. Last year's Expo
in downtown Manhattan, was held during the coldest
weekend in 50 years. Radio stations and other news
media advised people not to go outdoors in fear of
frostbite. What happened? Did you know over 22,000
visitors turned out, in spite of the freezing
weather? What's more, Africa was extremely well
represented. Copies of Africa Travel Magazines were
available free at our exhibit, which anchored the
Africa section. Visit www.africa-ata.org for a
preview of Jubilee Year activities, with face to
face encounters with North American travel agents
and consumers on their own turf. For discounts on a
display booth in USA, e-mail africa@dowco.com or
ph. 604 681 0718.
Personalities
in Travel & Tourism
A
biography in the center section of this issue is
your introduction to Mrs. Suzan Muhwezi. It tells
of her role in the tourism industry and outstanding
efforts in launching this important, timely event
and Uganda's first ATA Chapter. Our next issue will
expand on her many achievements. Congratulations to
Mrs. Muhwezi and her team. The Editor.
Suzan Muhwezi and Jerry Bird
Chapeau!
African Fashion is Always a Hot Topic
by
Muguette Goufrani
Quick
now! How well does the Africa Travel Magazine's web
site score in the exciting, ever-changing world of
fashion? The answers are astounding! In a recent
search using the words Africa Fashion, our web site
ranked#1 out of 2,800,000 entries on Yahoo, and was
#1 on Google from 1,650,000 entries. Since Africa
Travel Magazine's debut in 1995, African fashion
has been a feature item on the editorial menu. It
started at an event in Benin, West Africa, with our
editor's keen observation and rapt attention to the
wide range of colorful wear of our African and
African American delegates were wearing. The wind
up galas, held twice each year, were a kaleidoscope
of color. What a splash! In this issue , we feature
something very dear to my heart, so let's start at
the top ... "le Chapeau Africain." Since hats,
bonnets, turbans, wraps and unique coiffure are
such a key part of Africa's fashion scene, I am
pleased to present my first articles on this
delightful, universal topic featuring the designs
of Alphadi, Esterella, Chrystalix, Abdela , Oumou
Sy, Gigi and others we have profiled on our ATA web
site. An expanded version will follow in Africa
Travel Magazine's 30th Jubilee editions, lighting
the spark for a Jubilee Fashion Spectacular at
Travel Shows in Africa, the USA and Canada.
Visit
the Africa Travel Magazine web site for updates to
our editorial calendar, and news from the ATA
chapter level to international travel expos
attended by thousands of tourism professionals,
vacationers and travelers, who need to meet and get
to know Africans in Tourism.
www.africa-ata.org
Making
Tracks ...
Africa
Travel Magazine's next issue in early 2005 is an
update of this current version. It will contain
exciting photos of Uganda, from our cross country
post tours and the ATA Symposium activities in
Kampala.
Photo
Credits include: Uganda Tourist Board, Uganda
Wildlife Authority, Robert Eilets, Official ATA
Photographer, Africa Travel Magazine and Africa
Travel Association Archives, ATA members and
partners past and present.
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