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The Private Sector Foundation Uganda (PSFU), in its annual
award ceremony recognized Serena Hotels Africa among the Top
50 Uganda brands. The
selection process comprised of three stages that included an
onsite audit of the business, a consumer opinion survey and
voting by text message.Speaking at the award ceremony on
Friday 22nd August
2014, the Executive Director of PSFU, Mr. Gideon Badagawa
said “the idea behind the recognition of the top brands in
the Country is to reward companies that have made it in the
minds and hearts of the consumers despite several challenges
and as part of the national golden jubilee”. According to
Mr. Badagawa, a brand is considered a winner if it is
committed to the well-being of the Ugandan people through
provision of employment, innovation to expand economic and
social well-being, contribution to the country’s tax revenue
and generally through corporate citizenship. Anthony
Chege, Country Manager, TPS (Uganda) Limited said that
“recognition for excellence is indeed an honor in itself,
and the sustainable integrated ethical approach to
development of the Serena brand for over four decades with a
current portfolio of twenty four properties in six African
Countries is gratifying”. The
expansion of the Serena Portfolio into Uganda began with the
opening of Kampala Serena Hotel (Member of The Leading
Hotels of the World) in Year 2004, and in line with its
medium to long term objective to create a leisure circuit in
Uganda similar to our well established Kenyan and Tanzanian
operations, Serena Hotels took over the Lake Victoria Serena
Resort & Spa, Entebbe in year 2009. Collectively, the total
room inventory is 276 and the properties directly employ 723
staff of which less than 2% are non- East Africans. In
the year 2013, TPS (Uganda) Limited paid direct and indirect
taxes amounting to UShs. 12.8 Billion (Approximately US$ 5
Million). The
Company continues to work on supporting the growing Tourism
industry in Eastern Africa by seeking investment
opportunities and validates its belief that with the
changing nature of guest expectations, it is the quality of
service and product that will continue to determine the
destination choices which clients make. Beginning
April 2013, TPS (Uganda) Limited entered into a contract
with Lobster Ink,a South African based Company specializing
in training staff on service delivery in the hospitality
industry benchmarked to Leading Quality Assurance (LQA)
Standards. The program at Kampala Serena Hotel is
co-financed with DEG (the investment arm of the Federal
Republic of Germany – Technical Assistance Program). To
date, 93 students from selected hospitality
colleges/learning institutions have been given the
opportunity to attend the hospitality skills training
courses conducted at Serena Hotels, resulting in improving
the quality and skills of students for the Ugandan Tourism
Industry. Dear
Colleagues, The
enthusiasm and cooperative spirit shown by Uganda's
President Museveni , tourism officials and your
active private sector has been outstanding, and our
advance promotion for the event in Kampala is well
underway. An outline of editorial topics, the
2004-2005 distribution plan and an advertising
contract will be e-mailed to you in a few
days. Here is a
brief introduction of ATA's 'two for one'
advertising package. (1) The
Grand Tour Program debuts October 2004 in ATA's 8th
Cultural and Ecotourism Issue The 'heart'
of that edition will be the "Grand Tour of Uganda"
section, covering a full menu of 'proven' tour
options. Your advertisement will be prominent, up
front in the Grand Tour of Uganda
Section. (2) The
'Grand Tour of Uganda' will appear as a major
insert in May 2005 in ATA's 30th Jubilee Congress
issue By then,
Uganda's Grand Tour content will be expanded, with
photos and stories from post tours by our editors
and official photographer, following the ATA 8th
Cultural and Ecotourism Symposium in Kampala,
Uganda. ATA delegates, guests and officials at the
30th Jubilee in Nairobi, Kenya will receive the
first copies of this souvenir edition. (3)
Following these two top ATA events in Africa, the
Grand Tour of Uganda insert will be distributed as
a magazine on its own, reaching out to new markets
in North America and worldwide. For example, ATA
has scheduled appearances at a series of travel
trade shows in New York, Washington, DC, San
Francisco, Miami, Chicago and Boston, with exhibits
at most. We will also promote with African
exhibitors at the World Travel Market and Indaba. A
mass circulation program involving partners from
Uganda, will aim at distribution through major
newsstands and libraries in Africa, America and
beyond. Advertisers
who act early with receive both issues for our one
edition rate listed on ATA website -
http://www.africa-ata.org/advert.htm You will
also receive a full year's advertising on our ATA
website, with a button link. Your space on the site
will be equivalent in size to your ad in our
printed magazine. We feel
this Grand Tour concept is a breakthrough, and your
advertising message will receive a much longer run
than conventional magazine advertising. As soon as
your advertising space is booked, we will include
your advertising message and link on the site. We
welcome your input on editorial topics and will be
consulting you regarding tour content and options.
Please let me know your direct telephone line for
future interviews and conference calls. I look
forward to meeting you and becoming a long term
partner in marketing. Best
Regards, Jerry W.
Bird |
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