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Zambia Tourism stages a successful Pre Congress USA Tour

A delegation from Zambia's Ministry of Tourism, Environment and Natural Resources made a four market US tour recently to promote the upcoming the Africa Travel Association's (ATA) 28th International Congress being hosted in Lusaka and Livingstone, May 11-16, 2003. American Express is a long time sponsor of ATA and presents the Annual ATA Award for "outstanding achievement in the development of responsible tourism within the continent."

Above- from Left in New York: Justina Wake, Director of Tourism, Zambia; Pat Gray, Manager, Travel Industry Relations, American Express Travel; H.E. Prof. Mwelwa C. Musambachime, Zambia's Permanent Representative to the UN; Donna Flora, VP, Travel Industry Relations, American Express Travel. (Photo credit Robert Eilets) 

Photo- from Left in New York: Pat Gray, Manager, Travel Industry Relations and Donna Flora, VP, Travel Industry Relations, American Express Travel; Mira Berman, ATA Executive Director.

Justina Wake, Director of Tourism presents Zambia and invites the attendees of the DC Chamber of Commerce event to the Congress in May. (more photos)

Zambia Official Tour of USA - at Mid Atlantic Chapter, Justina Wake, Director of Tourism (2nd from left) presents Zambia and invites the attendees of the DC Chamber of Commerce event to ATA Congress.

Cletus Chanda (Zambia) gives a remarkable presentation the the Mid Atlantic chpater members and guests at the promotional reception held at Africare in Washington, DC.

Stein Liyanda (left) and Cletus Chanda (right)of the Zambia Delegation share conversation with representatives from the Embassy of Zambia at a dinner in their honor at the home of Mid Atlantic president, Wendy Johnson

Gaynelle Henderson, Toni Hillman, Justina Wake (Zambia), Josephine Mehl (Zambia), Phyllis Johnson and Patrica Brown (all others are ATA members) attend a dinner in honor of the delegation at the home of Mid Atlantic President, Wendy Johnson

NEW YORK, NY, USA, February 3, 2003: A tourism delegation, led by Mrs. Justina Wake, representing Hon. Marina M. Nsingo, Minister of Tourism, Environment and Natural Resources, Zambia, has completed its tour of the USA in a series of travel industry events and media interviews. The Tourism Ministry was joined on the coast-to-coast tour by the Zambia National Tourist Board and Zambia's Private Sector. Their goal is to promote the Africa Travel Association (ATA) 28th International Marketing Congress, May 11 to 16, in Lusaka and Livingstone- Victoria Falls, Zambia. Heading the delegation was Mrs. Justina Wake, Director of Planning, Ministry of Tourism, Environment and Natural Resources, Zambia. She was accompanied by Mr. Stein Liyanda, Chief Executive, Zambia National Tourist Board, , Mr. Cletus Chanda, Marketing Manager, Zambia National Tourist Board, and Mrs. Joesphine Mehi, Chief Executive, Tourism Council of Zambia.

Zambia's Tourism Minister Hon. Marina M. Nsingo extended an official "worldwide" invitation to the Travel-Tourism Industry before a large, enthusiastic audience at a "Gala Night" sponsored by her Ministry. The occasion was the Africa Travel Association's 6th Cultural and Ecotourism Symposium in Fes, Morocco.

Four key tourist generating markets were selected for the advance tour that was launched to America's travel industry in Los Angeles on February 4, followed by Atlanta (February 6 and 7), Washington, DC, ( February 10 and 11) and New York City (February 12 and 13).