Great
Cities of Morocco Series: Discovering
Marrakech
by
Jerry W. Bird
A
destination where one may enjoy the customs,
culture and pleasures of laid back tourism,
Marrakech is loaded with outstanding attractions,
events and accommodation. Its conference facilities
are a magnet for international events, trade
missions and summits, such as our ATA Ecotourism
Symposium at Le Palais d'Congrès. Where else
are all the walls and buildings tinted in a rich
pastel peach, the broad avenues and promenades
lined with rows and rows of orange trees, with ripe
fruit dangling from their branches like holiday
ornaments? In five days of discovery, we managed to
visit a wide cross section of hotel facilities, in
order to give our readers an idea of the choice
available for all price ranges. During a week long
escorted tour, we had the good fortune of selecting
a guide, who has become a good friend and
ambassador for Morocco in general and Marrakech in
particular.
Chafiq
Bahra speaks French, English and Italian, as well
as Morocco's native languages, and is a member of
Morocco's Professional Tour Guide's Association.
Since our meeting, Chafiq has given me a solid
grounding and understanding of the country and its
people, including the basics of Islam. While I've
much more to learn in the months ahead, our readers
will benefit from his fountain of information in
our coming issues. We had the opportunity to visit
the elegant Hotel Mansour Eddahbi (right) where we
were warmly received. Many of the staff remembered
Muguette from her last visit when the Africa Travel
Association brought a large contingent of delegates
here for an Ecotourism Symposium in 1996. Watch for
new items on this web site featuring hotels,
resorts and guest houses in Marrakech as this
series develops.
Hotel
Tichka: This
morning's weather reports from Western Europe and
North America's east coast were frightening, but
here we are basking in the sun as we enjoy
breakfast on the spacious patio by the emerald pool
(left). We had the pleasure of staying in this fine
member of the Salam Hotel group on the post ATA
Ecotourism Symposium tour provided by the Morocco
National Tourist Office, and liked it so much we
chose to stay a second time on our own. The
architecture and interior design are exceptional,
with high ceilings and large, ornate metal
chandeliers. The interior walls are a gallery of
Moroccan art, and the corner fireplace makes you
want to stay the entire evening. We discovered the
unique history of the hotel, its designers, and
other reasons why our hosts recommended it to the
Africa Travel Association for our media tour. More
to come ....
Imperial
Borj:
While in
Marrakech, we had the pleasure of a chance meeting
with a familiar friend, Marie-Elyse Gbedo, former
Tourism Minister of Benin. Later that day we met
her at this great hotel for an interview session
regarding her visions for West Africa in the coming
decade. This meeting was timely, since Ms Gbedo was
in the city for the African Professional Women's
Association Conference, of which she holds a key
position. Watch for her comments and a description
of the Imperial Borj hotel later in our coming
supplement on Expos, Great Meeting Places and
Conference Sites. The latest news of our friend is
that she has taken an active role in promoting the
Beninese Soccer team on a world scale. Marie-Elise
Gbedo made the international news a few years ago
as a leading candiate for President.
The
Amanjena: When
one thinks of luxury living, a standout in
Marrakech is this relatively new resort. bordered
by a lush 18-hole golf course on the city's
outskirts, with the majestic snowcapped Atlas
Mountains forming the background to a picture of
paradise in North Africa. I welcomed the guided
tour of this great resort, from self-contained
suites, to dining area, library, business and
health facilities. I look forward to the day when
we can arrange a function for some of our North
American corporate clients here in Marrakech. More
to come in our description of the Amanjena and the
international chain of upscale hotels and resorts
it represents.
\La
Mamounia: Muguette
Goufrani and I had the opportunity to visit to La
Mamounia twice during our stay in Marrakech She
remembers this hotel as a meeting place, where
herself, friends and family spent many happy
moments during her career.
The hotel's
name was derived from its beautiful, spacious and
deliciously perfumed gardens - a unique wedding
gift to the Prince Moulay Mamoun from his father
some 200 years ago (more about the gardens later).
In 1922, architects Prost and Marchisio designed
the hotel, combining the popular Art Deco look with
traditional Moroccan designs.
George
Washington slept here? No but many well known
icons of our times, from Ronald and Nancy Reagan,
to Nelson Mandela, Charles de Gaule, President
Franklin D. Roosevelt and Winston Churchill -
helped make La Mamounia one of the most famous
addresses in North Africa. Churchill referred to it
as,"the most lovely spot in the whole world."
Today, the suite this famous man stayed in 1943
during the Casablanca Conference was renamed in his
honor. One of the world's great hotels, La Mamounia
is located on the walls of the ancient city of
Marrakech with the snowcapped Atlas mountains as a
panoramic backdrop. What a grand movie setting!
Speaking of movies, several well known films used
La Mamounia as a setting, including "Morocco" with
Marlene Dietrich, Hitchcock's "The Man Who Knew Too
Much." Charlton Heston, Omar Sharif, Nicole Kidman,
Sylvester Stallone and Tom Cruise are a few of the
celebrities who've stayed here.Modern as today's
most elegant world class hotels in terms of
facilities, yet furnished and decorated in the art
deco tradition, with an authentic Moorish
touch.
There's a golf
driving range on site, plus a swimming pool, tennis
and squash courts, beauty and health spa, fitness
center. There are two golf courses nearby, and
you're less than an hour's drive from downhill
skiing in the Atlas Mountains. How's that for
starters.
From
Marrakech to Casablanca by Rail
(see
Casablanca Page)
Travel-Hospitality
Contacts:
Blue
Men of Morocco Tours and
Travel
Mistral
Travel of Essaouira,
Morocco
.
////George
David Cook, Director
Jnan
Palace, Fés
Raid
Maria in Morocco
Sheraton
Fez
USA:
Moroccan Tourist Office: 20 East 46th St., Suite
1201, New York, NY 10017, A.S.A.P. Tel.:
212-557-2520. Fax: 212-949-8148. Web Site:
http://www.tourism-in-morocco.com/
CANADA:
Moroccan National Tourist Office: Suite 1460, 2001
rue University, Montreal, Quebec, Canada HA 2A6.
Tel: +1 514 842 8111/2. Fax: +1 514 842 5316.
Footnotes:
Jerry W. Bird
is President of ATA Canada Chapter, Editor and
Publisher of Africa Travel Magazine, and Webmaster
for the ATA web site. He also publishes Air
Highways Magazine featuring aviation, tourism,
transportation and business worldwide. His career
began with the Edmonton Journal Daily Newspaper and
expanded into the full spectrum of media - radio,
television, magazines and Internet. Mr. Bird has
won international awards for creativity in audio
visual and print production.
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