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Dear Jerry , As a travel executive, I would like to let you
know that I have just finalized program of
EyeforTravel's annual CRM in Travel 2008 event that
will be held in New Orleans on 29-30 January. This event looks at CRM from a marketing
perspective with special emphasis on improving
customer satisfaction, increasing customer loyalty
and retention, as well as generating revenues and
profit from cross sell and up sell activities.
Click here for more information:
http://www.eyefortravel.com/crm/index.asp. The brochure isn't printed yet, but I'd like to
give you the opportunity to book soon and qualify
for the following discount: If you book before 30th November you can qualify
for the early-bird offer and get an additional $400
off your conference pass. To request the PDF file containing full program
and list of prices click here:
http://www.eyefortravel.com/crm/more-information-logix.asp. What's on the Agenda for
2008? Single, stand-alone CRM initiatives cannot
achieve high level of success, so it is essential
to have integrated CRM strategy. That's why we will
focus on implementing integrated CRM strategy: on
the first day our experts will help you to
understand all the key steps in the CRM process, as
well as how to measure the effectiveness of your
initiatives. Next, you will see how to retain
customers by delivering your brand promise, so you
will hear about delivering "on brand" across all
customer touch points, regardless the channel.
There will be also useful tips on how to drill into
CRM opportunities throughout your company, what
organizational structure you need to enable an
effective CRM strategy and who needs to be involved
for maximum results. On day one you will hear from
such industry leaders as: Starwood, Wyndham,
Harrah's Entertainment, Omni Hotels, Kimpton Hotels
and many more. On the second day, together with
Intercontinental, Choice Hotels, Midwest Airlines,
Jupiter Research, Ritz Carlton we will examine how
loyalty programs fit into your CRM strategy. You
will learn what defines a good loyalty program and
how to successfully manage loyalty programs for
different customer segments. The debate will give
you useful ideas how to differentiate your program
from competitors and show you how a loyalty program
can be used as a very effective direct marketing
tool. Since CRM is about getting with the right
message to the right person at the right time, we
will also discuss effective techniques for
personalizing your online marketing and all
electronic customer communications. Finally on day
2, we will look into latest loyalty marketing
trends including user generated content and its
impact on customer loyalty and the use of mobile
technology by loyalty marketers. For the list of confirmed speakers, please
scroll down. For a list of prices or to register please click
here:
http://www.eyefortravel.com/crm/prices-to-attend.asp
or send an email to: patb@eyefortravel.com I hope to see you in New Orleans, Kind regards, Patrycja Bobek Conference Director EyeforTravel patb@eyefortravel.com +44 207 375 7216 Confirmed Speakers: Jill Noblett, VP Loyalty and Marketing, Wyndham
Hotels Worldwide Gregory Brown, VP Choice Privileges, Choice
Hotels David Norton, VP Loyalty Marketing, Harrah's
Entertainment Diane DeWindt, Director of Customer Insight,
Starwood Hotels and Resorts Worldwide Kevin Walsh, Senior Corporate Director CRM, The
Ritz Carlton Hotel Company Ken Bott, Director of Global Consumer Marketing,
InterContinental Hotels Group Toby Niger, Director of Loyalty Marketing, Omni
Hotels Zachary McGeary, Associate Analyst, Jupiter
Research John Pope, VP Marketing, TripHub Bob Gilbert, EVP, Inrasight Namrata Patel, Director of Marketing Programs,
Red Lion Hotels Randy Cuff, Director of CRM Development,
Intrawest Steve Mathwig, Director of Loyalty Marketing,
Midwest Airlines Ken Leeder, Founder & CEO, RealTravel Liliana Daminato, Director of Customer
Management, British Columbia Automobile
Association Jeff Rosenzweig, Senior Manager of CRM and
E-mail Marketing, Travelocity Adriana Toledo, Loyalty Programs Director, The
Americas, Sol Melia Hotels and Resorts Natasa Christodoulidou, Assistant Professor of
Marketing, California State University, Dominguez
Hills Destination Hotels& Resorts- speaker to be
announced shortly |
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