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Authentic
Africa
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TANZANIA,
ONE OF AFRICA'S
FASTEST-GROWING
TOURIST
DESTINATIONS,
EMBARKS ON US
PROMOTIONAL
TOUR TO LOS
ANGELES, DENVER
AND
HOUSTON Peter
Mwenguo,
Managing
Director,
Tanzania
Tourist Board,
and Gerald
Bigurube
Director
General,
Tanzania
National Parks,
Head
Delegation Mwenguo says
this
promotional
tour was
initiated
because TTB
recognizes that
more and more
Americans are
looking for
adventure
travel as well
as cultural
experiences and
opportunities
to interact
with the local
communities.
"Tanzania
Authentic
Africa,
certainly
offers many of
the Continent's
most famous
sites, Mt.
Kilimanjaro,
the Serengeti,
the Ngorongoro
Crater, The
Selous,
Zanzibar..to
name just a
few, and
we are rich in
cultural
diversity."
Mwenguo adds,
"we selected
these markets
to show support
to the travel
professionals
in these cities
selling
Tanzania; as
well as to
introduce the
product to
those who sell
adventure
travel, but
have not yet
included
Tanzania in
their programs.
We also
understand that
these three
cities are
"hot" markets
for adventure
travelers.
Currently
America ranks
second in the
number of
tourists
visiting
Tanzania, we
hope that this
tour will help
close that gap,
making America
the number one
source." "TANAPA
places great
importance on
community-based
tourism," says
Gerald
Bigurube. "We
have many
success stories
of how the
local
communities run
their own
tourism
enterprises,
getting direct
economic
benefit from
visitors.
TANAPA
encourages tour
operators to
include these
communities in
their
itineraries." In Los
Angeles, Team
Tanzania is
being hosted by
Africa Travel
Association's
SOCAL chapter
who has
organized a
Media Breakfast
briefing and a
Tanzania
reception and
dinner
presentation
for tour
operators and
travel agents.
Team Tanzania
also has a
unique
opportunity to
visit the "Film
Location
Exhibition," a
trade fair in
which
destinations
promote their
country to film
producers to
consider their
countries for
film
locations. In Denver, a
Tanzania
Evening at the
Denver Zoo has
been organized
for travel
professionals
as well as
consumers by
Kent Redding,
Africa
Adventure
Consultants,
winner of the
first TTB
Humanitarian
Tour Operator
Award. The tour
concludes in
Houston, where
a special
Tanzania
evening at the
Houston Museum
of Natural
Science has
been organized
by Graham
Farebrother,
Absolute
Adventure
Travel, winner
of the TTB Tour
Operator Award
in 2003. The
curator of the
Museum's
African
Wildlife
Exhibit, Dan
Brooks, Dan
Brooks, will
speak at the
Tanzania
evening and
then lead the
group on a
special tour of
the Serengeti
Exhibit. The
following
morning
Tanzania hosts
a breakfast
briefing to the
travel agent
community in
the Houston
area, providing
a Tanzania
Authentic
Africa product
update. Tanzania's
tourism is
booming and the
presentations
focus on new
product updates
in the National
Parks,
including the
lesser known
parks of the
Southern
Circuit. New
Air Tanzania
flights
connecting
Tanzania and
Zambia, home of
the two wonders
of the world,
Mt. Kilimanjaro
and Victoria
Falls; and the
major new hotel
investments by
world renowned
luxury chains,
Kempinski,
Movenpick and
Sun
Inernational. For more
information on
Tanzania: In
the US: The
Bradford Group
(212) 447-0027;
e-mail
Tanzania@bradfordmarketing.org;
www.tanzaniatouristboard.com;
www.zanzibartourism.net;
www.tanzaniaparks.com;
www.ngorongoro-crater-africa.org Click
ATA partner logos
Full and Half
Banner Ads available in rotation
on popular high reader pages on
this website. Print Advertising
Bonus.
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(New
York, April 11,
2005) Team
Tanzania embark
on a US
Promotional
Tour focusing
on some of the
key tourism
generating
markets in the
Western part of
the country:
Los Angeles,
Denver and
Houston. The
delegation
included Peter
Mwenguo,
Managing
Director,
Tanzania
Tourist Board
(TTB); Gerald
Bigurube,
Director
General,
Tanzania
National Parks
(TANAPA); and
also from
TANAPA, James
Lembeli, Public
Relations
Manager and
Joseph Kessy,
Head of
Planning.
..
...
